Yeah, there are a lot of bogus click bait type articles claiming 30-35% drop in San Francisco rents. (Oh! The horrors!)
That is only true for specific properties (mostly high rise condos) in specific neighborhoods (soma, downtown areas), and a couple tech heavy hipstery neighborhoods have also fallen a lot (the mission.) I can tell you for a fact that many other neighborhoods dropped almost nothing to 10%. And if you’re holding for the long run, which is most SF investors, who cares?
There is also tremendous hype with the sudden infatuation of work from home. Remember, work from home existed as an option way before covid. It’s not like companies were extolling its amazing benefits back when they had a choice. I believe there will be a strong reaction against work from home once vaccines dominate. People are quickly tiring of: families having to work and deal with kids/family members 24/7 at home; lack of work-home separation; singles feeling very alienated, especially young singles; companies loosing their corp culture due to lifeless and generic zoom interactions, etc. etc.
I think especially a vibrant city like SF, once the people who bailed realize that sitting on zoom 8 hours a day in some boring *** town, with crappy weather and nothing to do, really sucks! You’ll see, things will start to improve later this coming summer, and 1-2 years it’ll be business as usual in SF. Smart peeps are already starting to plot their returns, to secure a good apartment at relatively good rents, including those who have dreamed of living in SF but couldn’t previously afford to, those that were compelled to the East bay, etc., are paying attention. 1-2 years it’ll be like, S.F. landlord- we’re back bitches!