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All Forum Posts by: Troy Michaels

Troy Michaels has started 38 posts and replied 113 times.

Post: How much does a direct mail marketing campaign cost?

Troy MichaelsPosted
  • Real Estate Investor
  • Atlanta, GA
  • Posts 117
  • Votes 7

I know its a broad question, based on the number of cards you wanna send, but can somebody give me a example of the costs associated with mailing and postage, etc.?

Post: Absentee Owners Lists

Troy MichaelsPosted
  • Real Estate Investor
  • Atlanta, GA
  • Posts 117
  • Votes 7

i have total free time during the day. is it better that i get out and drive my target areas or use online resources or both?

Post: HOW DO YOU USE DIRECT MARKETING TO FIND PROPERTY/

Troy MichaelsPosted
  • Real Estate Investor
  • Atlanta, GA
  • Posts 117
  • Votes 7
Originally posted by Jonathan Rexford:
I like using a product such as www.listsource.com the problem with realquest is that unless you have a huge budget to canvas the entire viewing area you are going to be left with your certian area.

I am assuming that you know what demographics you are wanting to purchase with what you have said.

I like absentee ownership of 10 years or more with a home built pre 1990. That is my demographics.


ok, but are you using the absentee list as a means to find buyers or sellers?

Post: HOW DO YOU USE DIRECT MARKETING TO FIND PROPERTY/

Troy MichaelsPosted
  • Real Estate Investor
  • Atlanta, GA
  • Posts 117
  • Votes 7
Originally posted by Jason Bentley:
If you're asking this question then I'm gonna make an assumption and guess that there are other pieces of your new business plan that should be set up and worked on first, things like establishing a solid database of buyers, having good and legal contracts to use, market knowledge, industry contacts like an agent, title company, and so on.

There are plenty of good blogs, forums, and articles here on BP that have covered the question you asked. And while they're free of charge, they DO cost something valuable: your time to search for and read.

To give a general answer though, the list service websites you're referring to have databases of individuals (with their mailing addresses) that fit searchable demographics. You can purchase lists of people to market to based on things like Absentee ownership, pre-foreclosure, etc.
Once a list is bought, many people use www.click2mail.com to design and mail postcard marketing material to get their phone ringing. Purchased lists can be easily uploaded to the site, then mailed to your target market.

The list service and postal service websites will usually have a written or video tutorial on how to use them. Do some searching here on BP and on the sites you'll potentially use; you should be able to learn the mechanics of it all in a short time. Of course, there's more to wholesaling than just that...


i pretty much understand the basics of wholesaling, my problem is i live a distance from my target area, thus, i was trying to figure out how to market to property owners. i know how i can get a buyers list for the area, its finding the properties long distance that i couldnt figure out. i didnt know what to look for in realquest, etc. to find potential homeowners wanting to sell. i figure that absentee owner lists would generate either a potential buyer or seller, correct? preforeclosure, thats obviously a potential seller. what other demographics would i search for when looking for potential sellers?

Post: HOW DO YOU USE DIRECT MARKETING TO FIND PROPERTY/

Troy MichaelsPosted
  • Real Estate Investor
  • Atlanta, GA
  • Posts 117
  • Votes 7

How do you do this? I know about realquest and similar websites. How do you use these services to find homes to wholesale?

Post: HOW TO ORGANIZE

Troy MichaelsPosted
  • Real Estate Investor
  • Atlanta, GA
  • Posts 117
  • Votes 7
Originally posted by Jeff Logue:
Hey Troy,

Not sure what stuff you are referring to, but here's a take on your question.

1. Infusionsoft-- Great for sending emails, maintaining a buyers list, autoresponder, and tons more.

2. Excel-- I put almost everything else in this format. Works great for keeping track of leads, deals, stats, etc. Again, Infusionsoft works well for these things too, but it'll take a lil' while to get your system going.

3. Quickbooks--Haven't used the program yet for my wholesaling business, however, this is a great way to keep all your financial records in order.

Hope this helps!


THANX. those will help.

Post: HOW TO ORGANIZE

Troy MichaelsPosted
  • Real Estate Investor
  • Atlanta, GA
  • Posts 117
  • Votes 7

What are some of the ways you guys organize your stuff? I know thats one of the key ingredients in any venture.

Post: Question about wholesaling

Troy MichaelsPosted
  • Real Estate Investor
  • Atlanta, GA
  • Posts 117
  • Votes 7
Originally posted by Jon Holdman:
You say "earnest money to be provided via certified funds within 48 hours of contract acceptance."


thanx, so, the MAIN point is getting lots of offers out there.

Post: Question about wholesaling

Troy MichaelsPosted
  • Real Estate Investor
  • Atlanta, GA
  • Posts 117
  • Votes 7
Originally posted by Carol Stinson:
As a Wholesaler full time myself I can tell you that finding deals is 90% of my time, the other 10% is finding buyers. If you have a good deal the buyers will come, like a bee on honey! I find most of my deals by bird dogging neighborhoods and checking for vacant properties. There is allot of research involved to locate the owner buy it is usually worth the effort.
I also put at least 400 offers in a month on mls properties. The key to successfull wholesaling is to present a property to a buyer with at least 30% equity after rehab. Believe me having a good wholesaler on your side is an asset most investors look for. [LINK REMOVED]


HOW do you put in 400 offers a month on mls properties when there is earnest money involved, etc.?

Post: ARE BANDIT SIGNS A MUST?

Troy MichaelsPosted
  • Real Estate Investor
  • Atlanta, GA
  • Posts 117
  • Votes 7
Originally posted by Jeff Logue:
Although you can be successful without using bandit signs, why would you not want to put them to use? They are one of the cheapest and easiest ways to market for homes, and you can advertise to a large group of people. If you don't like hanging them up, pay someone $2 a sign to do it for you.

Leads may not always be the most targeted, but it is another method to put to use on top of other campaigns. You should implement multiple strategies at once. I agree with Mr. Investor though. Direct mail is your best bet for the most qualified leads.


explain a direct mail marketing campaign, how you would find leads.