@Dustin Morgan & @Jerryll Noorden
It's no secret that Jerryll loves SEO (read many good posts from him on the topic). One thing to bear in mind is that everyone's resources are different. I'm not just talking about time and money. You have to evaluate ALL of your own resources. This includes your personality, strengths (and weaknesses; find out how to overcome your own weaknesses - be it hiring someone to fill the gap, overcoming it etc...), GOALS (some people may like working 80 hrs/week and the thrill of the chase, others want more time at home with family), desire to work alone or on a team,knowledge... the list goes on indefinitely. If someone isn't tech saavy enough to learn and implement SEO quickly and can't afford to pay someone else to do it for them, it isn't the best option for them. While the cash-on-cash return might be higher than the method currently being used, if it requires you to study full time for 9 months because you're not particularly inclined to that skill set, then it could end your career and/or motivation. Also, look at personality. Jerryll has a very polarizing personality (extreme best/worst point of view). This is a very effective marketing method that suits him well. It doesn't suit me well because I'm not a very polarizing personality type.
I've used SEO poorly in the past, and plan to use it again in the future. When I do, I will have someone help me learn (Jerryl would be one of only 2 people I consider if he's still teaching). Evaluate all the advice you receive against your resources. I would suggest that anyone wanting to grow in noth business and personality do some research on self-awareness and emotional intelligence. This will make you more effective in negotiations, but more importantly, help you realize what your strengths/weaknesses are and how to utilize or compensate for them, respectively.
Ex. I was originally taught to incest usuing a W2, houses were only a stepping stone to passive apartment investing. When I left my W2 job, a friend from high school that manages my apartment complex (he's a multimillionaire at this point) told me to go get another job asap so I could build wealth by xontinuing to buy apartment complexes as a passive investment. My resources changed by not having a W2, so he felt I needed to get that resource back. I refuse to do that because I love working for myself too much. I'm trying to build a businees that I want to work in, but allows me the flexibility to take my 2 year old for breakfast every Monday morning, or Friday afternoons with my wife and son at the park, etc... again, GOALS and desired lifestyle are part of your resources requirement. This may mean trying a few things to determine what you like and don't like and where your strengths/weaknesses lie.
Hope my WAY too long of a reply helps someone in determining their own marketing direction (and investment strategy).