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All Forum Posts by: Robert Lisak

Robert Lisak has started 2 posts and replied 6 times.

Quote from @Melanie P.:

Make it abundantly clear that you're a REALTOR who is going to get them full market price for the property. Every mailer we get is from the wholesaler/bottom dollar types.

Melanie, that is so helpful! Lol, literally you are completely right!! Thats all they want. And After cold calling quite a few, I can definitely tell I am not the only person that has reached out to them. Thank you for your advice!
Jeff, 

I read your post like its the voice of reason. I really appreciate your feedback and your thoughts/advice are very meaningful to me… 

Everything you said is exactly what I needed to hear and I agree with your perspective. The fact that you shared its not just about making it easy to identify the purpose of the postcard easily but, its also a matter of staying top of mind when it is time.  Especially to not spread myself too thin at the moment and focus on clearing my debts…I will let you know how my campaign goes and how you helped inspire it! Thanks again for reading and your thoughts.

All The Best,

Robert

Quote from @Jeff Hamann:

More general advice, sorry for not getting too specific, but careful with how you frame your direct mail outreach. 

If nothing else, be memorable/stand out. 

Likely 99%+ of the recipients won't be interested in selling at the moment (and with a list that large, some of the data is invariably wrong or has changed since collection), but if you can stay in their mind for when they are ready to move forward with something, it's potentially worthwhile.

If you've collected their data, likely someone else already has (or will soon), so differentiate and show your value. 

If your prospect doesn't know why you've mailed them in less than 2 seconds, that card is probably getting tossed.

Regarding your third question, you'll likely want to look at financing options that are more asset-based than borrower-based. For sub-5-unit properties that may not be too viable, but if you're looking at slightly larger assets a few options may open up there, but even Fannie/Freddie will be a very tough go unless you have a net worth equal to the loan amount. 

Your best bet may be to keep focused on your current investment and move into something else once your finances are a bit more stable.




Hi Everyone, 

I am a Realtor and I have been working very hard over the winter gathering a list of 2700 Multifamily leads. I am reaching out to you all because I would appreciate your thoughts/advice on how you would approach farming this gigantic list of 2700 multifamily leads for the best result and some idea's on what I can do with it. 

Plan: Currently the plan is to mail every owner and see what the response is. In the meantime, I plan to cold call opportunities I picked out that look promising. Getting their numbers was a pain... Based on success, I will do more rounds... The mailer I am sending is going to be simple - 5x7 cards and in 2 languages based on demographic data (I speak both those languages fluently) ... Also less than 100 words on each side (sell your property with me! Free Evaluation etc)... I would say of that 2700, 85% are 6 units and below. Also, the average age of these owners is 60 years old with on average 15 years of ownership... 

Backstory: I will share with you also, I have a ton riding on this endeavor. I purchased a 3 unit in 2022 which I completely remodeled except the ground unit. The numbers are excellent; 2000 cash flowing monthly AFTER I finish the ground. Right now though, I am breaking even on the top 2 units thankfully. However, I am heavily in debt and have a lot of pressure to kill it this year which brings me here... 

Questions: 

1. How would you approach this mailer campaign given what I have shared? - My friend has a whole sale account for printing mailers for an excellent price however, I would have to mail them somehow. I still don't know how yet...

2. If you had a list of multifamily owners with their home addresses, PINS, and a bunch of data, how would you approach getting as many listings as possible if you were in my shoes? Or from an investor standpoint what would you do to try to get them to sell you their property?

3. Lets say an excellent opportunity came up that I would have the option of purchasing, being heavily in debt, would you do it? Can't do another HELOC...Is seller financing the only option in this case? I don't know of any lenders that would give me a loan or what the process would look like... Yes I am dreaming but, just seeing what you all think.

Realistically, I plan to just list the opportunities/shop the opportunities to my sphere, pay my debt off, and eventually be in better shape to do another round. 

 I know you have all learned from experience and am super greatful for your wisdom in advance! So thank you


Post: NEED ADVICE!Whats more important Experience+Connections?or MONEY?

Robert LisakPosted
  • Realtor
  • CHICAGO, IL
  • Posts 6
  • Votes 2

Haha, awesome! You know what Zach I didn't think much would come out of putting something out here on BP since its about just somethings that have been personally bugging me lately, but you sir came through! Those are awesome recommendations; the fact that I am not happy with what I am doing for work truly motivates me and its part of the reason why after work im putting in all these hours solo towards my apartment and my side projects. 

Its crazy, your summing up what ive been doing but bringing it to context! For example I used to flip something and just take the money, pay the expenses, and go on to the next one. I eventually started doing excel sheets, but reading what you said its true! I shouldn't just think of it as a side thing but, if its working then to go all in and expand it! 

Also, I do want to mention that I felt like I should work at a Real Estate Title company since I do not know many people in the industry. But your right! I dont have to make less money at frickin title company, I just need to stay the course and get capital and just meet people at groups! I haven't joined any real estate groups. I will keep you updated with any good news as it comes up. Thanks man. If your in Chicago ever, let me know :) Thanks again Zach.

Post: NEED ADVICE!Whats more important Experience+Connections?or MONEY?

Robert LisakPosted
  • Realtor
  • CHICAGO, IL
  • Posts 6
  • Votes 2

Awesome! Thanks Zach, I appreciate you taking the time to read my post and sending something over that you took the time to think about.... You bring up a lot of points, I read this a few minutes ago and needed a few minutes to digest. You bring up a good point and its something my friend that owns many properties told me, "don't switch jobs until you bought something". It sucks to hear that because I really dont like what I do, but it is true. Facing the truth sucks in general. but, maybe your right, I may need to face the music and suck it up for a little while longer... The only thing is with the job I currently have is it not in line with what I want to do and we work 50-70 hour weeks for i would say 50% of the year. This is a big reason why I want to change jobs as well... But, I understand what you mean, I need to have both. I think I position that you are looking at this from is a long term position. Im glad I put this out and that you shared this with me, I see it a little different now. :)

Post: NEED ADVICE!Whats more important Experience+Connections?or MONEY?

Robert LisakPosted
  • Realtor
  • CHICAGO, IL
  • Posts 6
  • Votes 2

Hi Bigger Pockets Family!

28 Y/OI am a big listener since 2015 and I am just dying to begin my career to invest in real estate someday. I do not usually ask for help for stuff like life advice but, I believe this is a community that can give me some great feedback since I am serious about working towards being an owner of many properties one day. I don't really have many people to turn to since most of my friends do not work in Estate and aren't extremely wealthy. Infact many of them keep telling me to get a governent job like them or a blue collar job and just put in my "hours" and save!!!! But thats not me! I want to work hard and make stuff happen by investing and waiting for that day when the wait was worth it! Thank you in advance for reading and I would greatly appreciate some feedback from anyone who has been in my shoes at some point.

Background:

  • Family owns a 4 unit which I grew up doing basic remodeling with my family. Currently finishing a full remodel of  a unit; new everything-kitchen, hardwood floors, the works. 11K investment with hired labor. First complete remodel in the apartment (Ton of sweat equity, 70% labor completed by myself over 5 months, very handy person)
  • Started a small lawn-mowing business at 14, ran it until 24 after college, began internships-corporate entry. First experience building a business system, have been trying to do it again since but, needed money plus had a serious loss in the family...
  • Age 21 began flipping anything I can. Most successfully, I have been flipping cars/vehicles. Have become very skilled in many ways at this since I am very handy and learned from a mentor from a massive privately owned dealership that a family friend owns..
  • Age 22 Father passed away from Cancer, move into apartment with mother. Take over man of the house responsibility.
  • Age 26-Present Begin working corporate in the transportation industry. not a good fit but, make 52K a year, Net 38K. Invest much of this into flipping/hustling. Has been successful, hoping to turn this into a 20% down payment on a multifamily. Coupled with flipping, this will take me 4-6 more months for the 20% and to have cash on reserve.

I had the opportunity to work for a Real Estate Title insurance company before I got into corporate after school. I chose to get a job that is a guaranteed pay biweekly, experience, and also insurance. The amount of hours we do are just ridiculous and after 2 years, the industry is just not for me. The amount of profit I make off one vehicle which takes me 2-3 days to get up for sale is the same amount of money I make from work in one month working income net (23 days of work 9 hours VS. 3 days of work = same profit).

Not learning much towards my goals and ambitions at my current job. In-fact it motivates me after hours to work even harder when I leave work. I keep thinking though that I passed up a great opportunity to meet people in my local area who can help me begin to build my dream of owning a portfolio of properties. It is not too late to go back because I have a good relationship with the owner and am a great salesman but, it does not pay as well as my current job from what I gather. 

Here is my question - what would be more beneficial to me? - getting the experience of seeing how transactions work in Real Estate and meeting the agents/lawyers/banks to solicit Title Insurance but, not making as much in the short term -OR- Finding a different job that doesn't suck as bad that pays much more and just figure everything out as I go along. In the short term, I will have more money to be able to secure a deal quicker. In either scenarios, I would still be flipping like crazy, in-fact 2018 i'm literally going to snap since I will have a ton of capital to work with and will be spending even less time on units. 

The philosophy of my close friends that I have followed was go where the money is and security. Many of them in-fact now have government jobs. However, my closest friend at this point owns a dealership and is a hidden multimillionaire with investments in many things. He is in fact pointing me in a different direction entirely in the car business. 

SO yea, I have a lot that I am constantly thinking about. I need a plan and after I do, I am going to crush it but just do not know which route to go... Thank you so much for taking the time to read this and I appreciate any feedback you can offer me. 

IN SUMMARY

Should I leave my 52K a year job to do Real Estate Title Insurance and meet people in the industry as I begin my Real Estate Portfolio but make less money OR Should I just find a better paying job and figure it out as I go along once I have money.

Thank You,

Robert