I've been looking for my first rental property over the past few weeks. While looking for single family homes, I take an occasional break by looking for property management companies. Whenever I come across a new PM company I check out their listings in the same areas I'm looking to purchase in so that I can get a feel for how they are marketing their properties. The vast majority of the houses that are up for rent are very dated inside. Most of the less expensive houses in my surrounding area are typically built in the 70s and 80s, so I understand why they are dated. At first glance one can't help but think investors have purchased these houses, slap white paint on the walls and get them listed for rent as quickly as possible.
I can't help but wonder if updating such a dated house would help it rent faster since it looks newer inside. By updating, I mean simple things like trendy paint colors (pale grays, browns, etc...), painting over interior exposed brick around the fireplaces, neutral colored carpeting instead of the stained pastel blue carpeting, painting honey brown cabinetry white, replacing beat up brass light fixtures with inexpensive nickle or chrome fixtures, etc... Mostly all of the more expensive houses being built these days, in the same areas, reflect this style. Does it make sense to follow what new builders are doing since they seem to sell new houses very quickly?
The type of updates I'm thinking of could be applied rather inexpensively when compared to the loss of rent because of how long a dated property could sit vacant. I'm not talking about spending money where it isn't needed (replacing perfectly solid cabinets for example just for something more stylish).
I'm sure there is no right or wrong answer to this, but I'm wondering what you opinion is on updating a house and considering it as marketing.