Brad, before I did real estate or construction I was into marketing and branding. I did well, it is how I funded my company when I began. Branding is huge but if you're looking for more leads you aren't going to get them by telling potential clients that you're better than the next guy for whatever reason, you're not going to get more clients by charging less or charging more. You need to learn sales better.
You need to dominate the ad market space in your area, google, facebook, instagram, realtor, and zillow. Realtor and Zillow are low performing ad buys but you need to be showing up on all of those places. If your ad says "Looking to sell your house? Send me a message!" you will fail. Share only what you've done, make the ad seem natural and talk to people like they're real human beings, return their calls immediately, follow up on your leads immediately and hire an SEO company to start pumping your website up.
Do not make your website fancy, don't try to put MLS integration into your website, you will never compete with Zillow or Trulia. All you need is a fast loading, simple landing page that ranks well locally. SEO will take 1+ years to see good results. I use this guy -https://www.sarkarseo.com/mont...
Even if you don't use him, look at how fast his website loads, look how he has a pop up immediately to collect your information, everything is clear and well presented. No one cares about you, they care about themselves and they want immediate gratification and instant results. You not only need to sell their house, you need to sell yourself and be genuine when doing it. If you say "Dude" or "cuss" a lot, don't try to filter it out. If you say "uhm" a lot or are afraid of having silence, then you definitely need to eliminate that though lol. People like those who are genuine and they don't want to feel like they're in a marketing trick.
