Jumping in late, but let me say that this practice, which is widespread in the TKR industry, DRIVES ME INSANE.
I've written multiple articles about this, but let me summarize by saying:
I'm a second generation landord, and I've owned single family rentals for over 20 years. Years of experience and "real numbers" tell me that the evaluations that come out of TKR companies are ridiculous.
For one thing, the insurance numbers are usually based on the seller's rates, not the buyer's, which are generally around twice as much b/c the buyer owns too few properties to get the commercial discounts available to larger owners.
Secondly, the "real estate taxes" expense is almost always based on the seller's current, lower evaluation. When the property sells and is re-evaluated, the taxes will often increase by 50% or more.
Thirdly, a 20% of gross rents factor for maintenance and vacancy is only accurate if 1) the property is FULLY stablized (new roof, new furnace, new windows, and so on)--and most of the TKRs I've seen do NOT meet this standard by a long shot, 2) if the property is VERY aggressively managed--heavy screening, prompt eviction, quick re-rent--a practice not common amongst most property managers, and 3) aggressive maintenance is done to maintain the capital repair items (changing furnace filters bi-monthly, cleaning gutters in the fall to avoid failure, maintaining metal roofs, cutting back trees to avoid roof damage, etc--again, uncommon amongst property managers). If these things are NOT done, 30-40% maintenance and vacancy is COMMON.
Fourthly, as pointed out previously, many of these "turn-key" rentals appear to have higher-than-market rents upon sale, and from what I can tell it's because the sellers grab the first (unscreened, unqualified) person they can who will sign a lease at that amount. Simply checking with the local landlords (and seeing this done in my own market) quickly uncovers this.
And finally, the management costs of 10% of gross + rent up fees + overrides on repair costs are almost always obfuscated by the "one year free management" offer.
When I evaluate TKRs in my own market and others under the "correct" income and expense numbers, many are, in reality, negative cash flow deals. NONE meet the 14-22% return numbers being quoted by the sellers.
And when *I* market turnkey rentals with the correct expenses included and the *real* returns (which generally work out to 5.5%-6.5% cash on cash, 8%-10% with mortgage paydown), some potential buyers counter with, "why would I buy that deal? so-and-so is offering 27%!"
Thanks to the many, many bad guys in the TKR business, passive investors are getting their greed glands milked to a ridiculous degree. Since when was 6% NOT a great return on an investment you didn't find, didn't rehab, didn't fill, and aren't going to manage??
And don't even get me started on the companies that have set up their own personal pyramid schemes by offering free management for years or forever...
This is the current equivalent of the "buy pre-construction" and so-called wholesale deals scams of the middle of the last decade. Knowledgeable, slick salespeople convincing uneducated, unsophisticated "investors" that they can get rich for doing practically nothing, and with no risk...it's got a new face, but apparently it's never going to end.
I predict both regulation and litigation over this in the future, and it makes me both angry and sad, because we ALL get painted with the same brush as the black-hat scammers.