@Kim Handelman , Don't get discouraged after your first mailing.
I believe there are several other factors to consider, the time of the year, is a big one, also you are in the marketing business not the re investor business now and you have to think like that.
Yes you are an investor but to me that comes second, now you have to become a marketer in order to be an investor!
Here are some of my most recent experiences; I mail to probates, a very targeted list that I create myself, up until July I was receiving, on average, about a 10 to 12 % reply on all my mailings of about 250 to 300. Then it just stopped.
Nothing changed, list was the same, campaigns were the same, etc. I kept mailing.
Then last week I did a drop of about 130 and I have received about a 3% call, all great properties that will more than likely turn into deals.
Again..nothing changed.
But if I would have stopped, then I would not have deals ready for the first of the year and starting off 2015 in a great direction.
This is a fickle business, don't get discouraged, stay the course!
You have to if you want to succeed in this or any business.
Some are fortunate to get calls off their first mailing others are not.
I have found that it usually takes about 4 to 7 mailings to get my phone to ring and that is mailing every 30 days.
I hope this helps and feel free to ask any questions, I will help where I can.
Jon