All Forum Posts by: Ray Suerto

Hi Ray! Congratulations!! I would say that if you aren't at a brokerage that is teaching you to lead generate, get into one that does. I'm with Keller Williams and they have the best training I've seen in any professional environment. To answer your question, leads come from:

1. Sphere of Influence (you got that, and this is typically your best source in terms of conversion)

2. Internet leads (Facebook/Google Ads, Databases such as Cinc, Boomtown, etc)

3. Open Houses

4. FSBO/Expireds

5. Circle Prospecting

The Millionaire Real Estate Agent is a great book that gives you a business model and teaches you systems to lead generate and run your business, based on your goals.

Hope that helps and good luck! Remember, mindset is 90% of success, skill set 10%.

Hey @Ray Suerto congrats on taking the action to get licensed thats a big hurdle and you should for sure be proud of that!  If you are on bigger pockets that tells me you are interested in investing, is that where you plan to focus your efforts in your agent business?  If so I have to say BP and the forums here has been by far the #1 thing that's grown my business over the past year of me being licensed. 

Regardless its not so much what you do but, as they say, but "that you do it"...meaning whatever it is that you decide to do plan to do it consistently for several months and track it prior to starting something else.  Me for example...my biggest issue I still have is my tendency to start thinking about all the things I could or should be doing...especially when you are in the learning phase and there is so much info coming at you from podcasts and books etc.  Its a battle every day to stay on track and stay consistent.   

If you have not read SOLD yet by David Greene, its worth it and honestly its better than anything Garry Keller has written on the topic of being an agent, and his books in my mind were the industry benchmark for agents prior to Davids book coming along and blowing all the competition out of the water.  

I realize I just gave you a bunch of general non specific items to address your question so in the interest of giving you some ideas...here's what has been the best lead gen sources for me of the past year....

- Networking with like minded agents and investors in my area

- posting consistently on these forums.

- I signed up for the BP featured agent program in one of the markets I serve, I closed 1 deal and it paid for the year of that.

- Tik Tok...I've had two videos do over 220K in views on tik tok and have had several inquiries/connections from there.

- Leasing...I've been doing some leasing services for investors in my area, not PM but just the front end leasing.  This is by no means a big money maker for me but it keeps my finger on the heartbeat of the rental rates in the areas I operate and keeps me on the ground in some very specific areas.  Additionally it lets me build a relationship with some repeat investors who may have purchased through another agent...but to be honest I've stolen some business from those initial agents by helping the investor place tenants and being a resource on actually operating a property.  

Lastly I will say its a long game, if you take small daily action it will happen.  Keep with it!

When I started last year, I hit up Instagram hard. I friended all the local realtors in my new area and started building relationships with them. Referrals from busy agents was a huge key to getting my own business going. I also started to build my own presence online too.

Good luck! Just keep meeting people and you will get there! :)

First thing is move out of California. Haha Just kidding. When I was an agent I cold call a lot. You will get some mad people but you just need one or two to get started. That's how you will get listing. It will take multiple times calling and keeping in contact with people to get listing. Make sure you do not sound like a robot. Just be yourself. Do not lie like these other Realtors. Do not say oh I have a buyer in your area, would like to bring them buy, and you do not. Be real with people and keep in touch that is the biggest thing ever! Greatest advice I got was "RUN YOUR MOUTH" Go to meetups, talk to people in public, just make connections. Door knocking is out dated. If you have any other idea let me know and I can tell you if I did it or now.