All Forum Posts by: Rachel Rendall

 I just checked on nextdoor.com and searched your location and it looks like y'all may already be set up https://nextdoor.com/city/bremerton--wa/

There is a lot of "my dog is lost" type posting, but with the new real estate tab, they're set aside and even show up in my newsfeed on the mobile app as a carousel that I can scroll through. It legit gets me to stop scrolling down to look at the houses that pop up. 

You can also post under "general" if you've got a house for rent and it will also show up in the regular posting. 

I don't know if this is available in all areas, but it works really well here in West TX-- the NextDoor app. The newer version has a real estate for sale section. Then again, the market is pretty hot here, so maybe that's why people use it successfully. It's free though, so it couldn't hurt to try if you have access to it. 

Have you looked on Zillow for current rents nearby? In price history, you can usually see what a property has rented for in the past couple of years. Honestly though, the easiest way is to just get information from a realtor off the MLS for rent comps because you'll be able to see how long it was listed for, what the rent was set at, what it actually rented for, if there were any price changes, etc.

That’s an interesting hybrid method.  I do wonder if for someone starting out, it would be casting too small of a net to hope they could build up trust with a pretty minuscule audience (assuming we’re targeting locally here...national would be trickier ).  Long funnels and lists may get you a higher (in the end) conversion rate per audience seen, but at what cost? I’d guess the cost per sale would be higher than with a simpler lead gen campaign, in which the burden of the sale/conversion is on the shoulders of the buyer and theor follow up process—instead of relying on the potential seller to go through the whole funnel and enter everything correctly in the end. I’ll own that I’m a control freak though haha. 

@Austin Rankin amen dude. How you feel about FB ads is how I feel about home renovations...could DIY, but "ain't nobody got time for that". Congrats on your engagement! Hope the wedding planning is going smoothly.

I'm really not familiar with google adwords, but I do think FB ads have tons of untapped potential because people are scared of the "algorithm" and sort of just throw money at a boosted post and hope for the best. 

Have you had good experiences running your own ads, @Jorge? I'd love to hear how it's gone for you and in your target area. It's definitely possible to get an ok return the DIY route if you're keeping up with all the latest FB tweaks and find some good marketing groups to bounce ideas off, but with all things REI, it's always a choice between time and money, right?. And control, haha!

You’ll know if the work is done properly using the metrics Facebook gives you. How many people are seeing it, clicking on it, filling out their info—What’s the cost per lead, and how many of those leads can you close once you get them on the phone. If the return per door works out better than if you hadn’t done mail outs and list buying, it’s pretty clear it’s working. 

Someone experience with FB ads will know how to optimize the ads and make little tweaks that newbs just don’t know how to do. Newbs tend to get nervous and scrap an underperforming ad, not knowing that the difference of changing the ad image or the opening line of text or the call to action button (literally just one of those) can make the difference between an underperforming ad and one that knocks it out of the park—It’s crazy! They know exactly where to look to edit when lots of people are clicking on your “call to action” but not submitting up their info. Stuff like that that can make a big difference in ad performance and return.

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I learned how to run FB ads for some entrepreneurial ventures, one of which includes generating leads my own cash deals for BRRRR or flips. Is that what you're thinking of doing... or would this be for raising private money for REI or selling wholesale properties? To be honest, FB could work well for any of these. You'd want to stick to newsfeed ads, and the campaign goal depends on what you're going for, but in general, a lead generation campaign would nail it for all of those... I'm an open book if you've got any specific questions.

Regardless, there are a few things to have in order before starting that--the first of which is a business Facebook page if you don't have one already. Get some good organic content posting going--maybe if you have a website, you could post articles from your blog, or if you do flips, people love learning about the process and the before/after pics and videos. FB is friendlier ad cost-wise to pages that have decent organic content. 

Hi Robin! If you haven’t already, definitely come to a PBREI mtg when you can. It’s  the real estate investing group here. Lots of great, welcoming people there. 

May Meetup-Odessa http://meetu.ps/e/DWT6g/F3jMQ/a

I think it was Craigslist, but I can't find the listing anymore. I was asking because we tried to negotiate with the Illinois seller and he literally said "We are not motivated sellers"--haha! I was hoping you had had luck and nabbed it. Anyway, sorry to derail your post and best of luck with your property here! 

The majority of home owners here do not own their mineral rights, so it's not an uncommon thing. This is a good article to check out just as a reference: https://www.nolo.com/legal-encyclopedia/who-owns-the-minerals-under-your-property.html

Are you buying the 4plex on Illinois that had an interior renovations? Just being nosey, haha