I have a property in Cape May, NJ and, from an STR perspective, it is where I would place my chips.
My annual average occupancy is 38.9% grossing $90k with a 59.2% profit margin. I would REALLY like to have a place on the gulf coast of FL but have a hard time getting the numbers to break even let alone giving me that kind of return.
I was trying to understand why and landed on the fundamentals of supply and demand. Or more specifically, how many people have to share a certain amount of coastline.
- FL has 1,350 miles of coastline. Recently, FL tourism reported 111MM people visited, but ~68MM went to Orlando. So this leaves ~43MM tourists for the rest of the state, presumably near water.
- New Jersey had 101MM tourists in a state with 130 miles of coastline.
So NJ has almost 50% more tourists concentrated on <10% of FL's coastline.
High demand combined with low supply drives up the price supported by the purchasing power of guests coming from NY, NJ, CT, MA, and PA. This higher price results in the opportunity for a lower occupancy rate and a higher margin.
You also have to remember that with STR not only are you a real estate investor, you're in the hospitality business as well. It's MUCH more work than SFH's. As "Hosts," we are in contact with guests about 3-4 days out of their 7-day stay at our property. I go months in between talking to my SFH tenants.
As a result, it's not scalable for me and my long term plan is still SFH and Multifamily. If anyone is interested, I can give you the addresses of some places in Cape May that could be a good opportunity for an investor willing to do a full rehab.
Someday I'll have a place in FL, and hopefully, spend a good bit of the year there, but if I'm honest, it'll be a toy, not an investment.