All Forum Posts by: Patrice Baker

@Patrice Baker What is the appeal in a shorter contract? The FARBAR is detailed and covers a lot of scenarios which you may or may not run into and need. I have used it for years, I am licensed and still add addendums to the contract. I think some things can be added to the FARBAR to make it more detailed and protect the buyer/seller.  I would rather have a long contract that protects me. If you are getting licensed familiarize yourself with the FARBAR.

If you're justing starting out with a website and want to build it yourself to save some cash, I highly recommend SquareSpace. They'll handle hosting, linking your domain name to the site, etc. They are pretty intuitive to use, look great, and fairly inexpensive. If you want something more custom, I suggest hiring a developer. 

Once it's up and running, like alot of people have been saying, do SEO and if you're interested and have the capital for Targeted Adwords campaigns, go for it! Make sure you get someone who knows what they are doing, or else you'll flush a lot of money down the drain. For the most part stay away from companies like Yellow Pages, Yext, and other "canned" SEO campaign companies. They sound like great deals, but for the most part, beware. You want someone who can get to know your business, it's issues and strengths, and then create a personalized campaign for you. You'll have a better ROI and generally be happier with the customer service.

@Patrice Baker

One thing to keep in mind, is that your web site will never be finished. The first and foremost stage is to get it created. There are various options for this. I always recommend my clients go with WordPress since it has very robust content management and the templates are very easy to set up. Make sure your site has a mobile version (it has to be "responsive").

Other than that, your focus should be on optimizing the site so that it performs well and provides a good source of leads. This is where you will spend the majority of your time and dollars investing. Google Adwords is good, but you need to hire a marketing firm that knows how to do this, otherwise you're throwing away money. SEO (search engine optimization) is also very important and costly, emphasizing the importance of hiring someone who knows how to do this. Ranking high on search engines organically is a valuable thing and will also generate a ton of business. 

I 100% agree with @Dustin Verley. You might NOT need website at all. Of course, depending on what tactics you choose (Google Adwords vs. Direct Mail) will help you determine if you do or not.

When it comes to marketing and selling in the wholesaling world here is what is most important in order of priority (my opinion only):

1. Criteria for finding your motivated sellers (either specific keywords on Google, interests / demographics on Facebook or direct mail lists breakdown)
2. Phone number with voice mail (multiple numbers if you are mailing to different lists or have multiple ad versions running)
3. Scripts for calling new leads
4. Tracking conversion rate for each list / ad set
5. Scripts for calling and growing you cash buyers lists
6. Website (Try Squarespace Cover Page for $5 / month)
7. Company name / logo

Happy to connect and talk through any of this with you.

J

This is actually up my alley as I've done websites before.

In most regards, you must really ask yourself one question first: What are you looking to accomplish with the website? Aside from the basic "get more leads" response, set particular goals. This will allow you to better understand what sort of website you should do.

Next, ask yourself if you want to pay for services, or do you want to self-host your website. Some services will design, host, and maintain your website for you. BUT, the costs you will typically pay for this service can also be done by finding your own web host, purchasing your own domain, and launching your own design. A lot more flexibility, but also takes a little more time.

As for Google Adwords, at one point some years back when I utilized it, it was a very competitive advertising platform. Some other marketing methods to look into is media buying on foreclosure websites, or other relevant marketing channels where you may find leads at. Media buying can be slightly more affordable as so many use Google Adwords and you could blow a budget out in a matter of minutes, and it's tough to get yourself listed on the first page of a search for a specific keyword without paying a hefty tag for it.

Whatever you decide, @Patrice Baker, start by asking yourself what you're looking to achieve with the website.

Good luck!

 Definitely looking to do everything myself.  I'm thinking of just building one with WordPress if I can attach my own domain for free.  Thanks!

@Patrice Baker

Apparently those investors are certain they will sell it or they're willing to buy it themselves. I don't like the suggestion to market in the inspection window and then cancel if no buyer is found. That is dishonest. Wholesalers deal with distressed sellers and the last thing a distressed seller wants is to have a contract fall through. If you're not able and willing to buy it yourself, then don't get it under contract until you have an *extensive* network of cash buyers to where you are almost 100% certain you can flip the contract.

same here patrice baker