Hi everyone,
First off I'd like to say I launched my wholesaling business recently and I got 5 calls off my first direct mail campaign. I'm pretty excited about getting this far although I haven't gotten a deal yet. I'm about to send out a second batch in a day or two and very excited, looking forward to my first deal. I am also marketing extensively on craigslist and very soon will be investing in SEO services.
Onto the subject at hand. 4 of these 5 calls I received were from sellers who had very little equity, even though I bought a list that was supposed to be 40% or more equity (but that's a topic for another thread). Anyway, I'm wondering if when you find out a seller has little to no equity and aren't interested in a short sale, do you just classify it as a dead lead? Or do you commence follow-up marketing? I also attempt to refer them to my realtor friend to list their house.
Maybe a better question would be, who are the leads you are following up with? And how are you following up? I've heard on different podcasts successful investors using SMS and email follow-up. Do you only follow-up with sellers you couldn't agree on a price with? Or ones who decided not to sell right now? What's the criteria for placing a lead in a follow-up campaign? Thanks in advance for your answers.
Oz
