Side note: The underlying idea is to target sellers before they’re actually sellers!
1.) Postcards
Mail simple postcards to areas with high turnover rates and include a link to a landing page. Use a call to action such as: We have buyers looking in your area, if you’re thinking about selling, now is the time!
2.) Google
Run Adwords campaigns for premarket keywords.
3.) Facebook
Run Facebook ads to lead capture pages offering home valuations.
4.) Craigslist
Post “we buy houses” ads on Craigslist.
5.) Drop-Off Zestimates
Drop off a printout of the zillow page for homes around your current listings. Make sure the zestimate is clearly visible on the printout. Include a neon-colored post-it note that says: Curious what your home is really worth? Call
6.) Retargeting
Run a retargeting campaigns for your current website’s visitors. Adroll is a great way to get started with this.
7.) Send This Email
Email your buyer leads and ask: Is there a home you need to sell before you buy?
8.) Newsletters
Send an email newsletter to your entire database. (Bonus – segment your database by city, timeframe, type or price range for better results.)
9.) FSBOs 2.0
Call FSBOs and expired listings (if you're brave enough). You can start for free, by contacting FSBO listings on Craigslist, or set up an IFTTT recipe to notify you when a new FSBO is listed.
10.) Facebook Groups
Start (or join) a Facebook group for your city or neighborhood. If you put in the effort to cultivate a community, it will provide you with continual business for years.
11.) Nextdoor.com
Make sure you are signed up on Nextdoor for your local neighborhood and post recent sales, market trends and stats regularly. Every update you post sends an email to the entire neighborhood!
12.) Make Me Moves
Message “” homeowners on Zillow. You can think of these prospects as pre-FSBOs.
Also learn generated automated seller leads
