Originally posted by @Tracy Selfridge:
A lot of different points of views in this conversation. My opinion is the number ONE thing we need to do as agents is provide value. That should be our focus, and not only provide value, but do it better than any/most of our competition.
Price goes out the window when the value that we bring is over the top. So providing value is what I focus on. It's not easy, but necessary to stay in business as an agent.
I agree that value is the number one priority, but many of the investors I've spoken with clarify that they only care about the numbers (as they should). The value conversation tends to carry more weight with typical homebuyers who are looking for someone to simplify the process for them, handle admin duties, and negotiate on their behalf. Investors don't have much interest in those things, and as some have pointed out in this thread, they even see agents as obstacles or glorified taxi drivers/lockbox openers. Although those of us in the business know that our jobs are far more complex than this, how can we overcome this disposition from skeptical investors?