Quote from @Drew Sygit:
Some thoughts:
1) Employers should rent properties at market value, but give employees a housing allowance in their paychecks instead of discounted rent.
-Why? What happens if employee is fired or quits? Giving them a discounted rent would then penalize the employer.
2) Potential for abuse. Henry Ford sent "inspectors" to employee's homes to evaluate them for continued employment.
3) Why hasn't this already happened in Silicon Valley with its real estate challenges? Airbnb & WeWork were funded, so why no startup for this idea, which is more or less a hybrid of the two?
Those are very good points, especially for the potential for abuse. Some employers can draw the line but I’d imagine others wouldn’t. There will always be the “bad apples” (hate that term nowadays, but you get what I’m saying hopefully).
As for the Bay Area, what I’ve seen when I lived out there is that the market started solving the problem organically through co-living (the term was only coined about 4 years ago, but it’s been formally and intentionally happening since before then - think “hacker houses”). Then, there have been a handful of startups that have come to do co-living as its own startup (Bungalow, Hubhaus, etc). Some have been successful, some belly up for various reasons.
I believe the missing piece of the recipe is formalized and intentional community managment in the “investment stack.” Today, we have investors > property managers > tenants. With companies becoming the investors, there needs to be another layer: investors > property managers > community managers <> tenants. The community managers focus on the relationships of those in the properties (between other tenants) as well as act as a “3rd party” buffer between the property managers/investors. Kind of like and HR for living in the property, but more tenant support/resources kind of HR vs the policing layoff type we’re familiar with in corporate America (and of course, I’m not saying the companies’ HR department would play this dual role - that’d be terrible).