For my first BP post I am having a Jerry Maguire moment. I have been a licensed real estate agent for over 15 years. During that time I have come across every type of agent. There is the agent who has been licensed for 1 to 2 years and is working hard to sell a few homes each year. You have the rainmaker on a team of 15-20 agents who has set a goal to close 250 escrows by years end. And of course there are agents that focus only on commercial real estate and those that specialize in property management. Not to mention that guy/gal who has been in the business for 45 years and has forgotten more about real estate than we will ever know. No matter what your area of expertise is, one of the main functions and responsibilities that we all share, is to care for our clients.
When someone chooses you to list their home, what they are really asking is for you is to take care of them. Sure, they want you handle all of the details with the sale, but what they really want is for you to care about them and their home. When an investor puts their trust in you to find a viable investment that will grow their financial status, they are asking you to care about their money. For a property manager, when someone hires you to manage their investments, they are asking you to care about them and their property as you would your own. It is our responsibility to deliver on that expectation.
There are countless tasks that fill the everyday life of a real estate professional. We must focus on lead generation each and everyday if we hope to grow our business. Creating a database and continuing to nurture and feed that database daily is an essential part of a successful career. If we have a team of agents or are an agent working on a team, we must spend time creating synergy and efficiency within the team. Ultimately leverage will become a necessity to grow our business to the point where we can step back and reap the rewards of our labors and let others thrive. While these are all equally important and time consuming, we cannot lose sight of the most important thing, our clients. Without clients who know that we care, we won't have much of a business at all. We must never stop caring about our clients.
Whatever you do, don't forget to care.
Max Zurflueh
BS.0144131
