Hi Jacob, love the idea! Social Media is a great way to build a "brand" for your property and capture your guests to stay "top of mind" for future return bookings. There's a lot of work that goes into creating and maintaining content on an ongoing basis. Many hosts first prioritize getting their listing up on Airbnb and VRBO as that will be their most immediate source of bookings. However, think of Airbnb/VRBO as you "lead" source for your guest's first time staying with you. Your goal as a host is to get them onto a new channel so you can capitalize on them for a second visit via direct bookings. Social Media helps you do this. If you play the long game with social media -- it will pay off in the long run by driving repeat guests to your direct bookings website as they remember their vacation at your property via following you on Instagram for little to no cost. Places like Hawaii, Palm Springs, Joshua Tree, Gatlinburg, Kissimmee, Tahoe, Big Bear, etc. are some of my favorite locations to use social media because there is so much competition and the demographic lends well to Instagram.