Karlyn,
The answers below are excellent to consider. I would suggest attaching a ROI to the coaching relationship. What return are you looking for from the investment and in what period of time? Then hold the investment accountable to producing the results. Coaching, when it is most effective, is a relationship of partnership between the coach and the client. What are you expectations from the coach? Are you clearly articulating them? Is the coach providing you with value on each call that is actionable? What level of accountability is the coach holding you to? Coaching can also be looked at from the perspective of taking three steps along with the client.
1. Buy in or commitment from the client to stated goals
2. Education, training, and necessary resources to achieve those goals
3. Accountability to assure that the actions and commitments necessary to achieve the goals are happening consistently
If you have stated goals, are receiving the education and resources necessary to achieve them, and are held accountable daily to executing on the necessary actions then coaching will work and you will see your desired return on investment. Remember, the top athletes and business people always have a coach if not more than one. Finally, great coaches often do not teach us anything new, they remind us and hold us accountable to doing the things that are required to achieve our goals.