Originally posted by @Rafael Floresta:
@Luis Toledo , thank you so much. Your post is enlightening.
She contacted me first because I sent her a yellow letter.
Do you even ask the sellers how much they want out of the transaction? Or do you give a number first?
I think if you dig a little, there's a reason beyond her just getting a yellow letter from you that caused her to call an investor instead of a Realtor. Realtors are everywhere and everyone knows what they do. She decided to find out how much you would offer for her house and if you lead the conversation, but talk very little and let her fill in the dead air on the phone you'll probably find out what her motivation is. Then address that directly by offering a solution.
I'm new to real estate, but I've applied the principles of sales, marketing and negotiation in other businesses successfully (so there's my disclaimer.) Generally speaking, in any negotiation (job salary, purchase, sale, etc.) you don't want to be the first person to offer a number. I've heard many explanations for why this is a basic tenant, but here's my theory... stating a number is making a commitment to the transaction and giving up the power to decide, psychologically anyway. If I'm trying to buy your house and ask you what you want for it and you tell me a number, you're essentially saying "here's my price that I'll say yes to." If the seller gives a number, they've essentially committed to selling you their house, what's left is the price negotiation. It's like the old joke goes "Will you sleep with me for $1 million dollars?" the other person says "sure," or something like that... "How about $1?"... "Of course not, what kind of person do you think I am?"... "We've already established that you're a whore, now we're just negotiating a price..." (The joke seems to work better with lawyers...)
Once that number has been given, the other person then has the power to decide whether to accept it. If they accept it then the person who made the offer will feel obligated to complete the transaction. This persists beyond the initial negotiation. Honest people are far less likely to try and back out of a deal where they made (as opposed to accepted) the final offer. It's why I'm always willing to come down a few bucks from my price if the person asks... coming down a little almost always secures a smooth transaction because of that give and take, its the same trick as establishing obligation by offering food or drink and them accepting. Michael Quarles (in a podcast I heard) has suggested asking how much they think the house is worth and then following that up with asking how much they'd take. I think he also said that he asks at several times throughout his initial discussion how much they need.
I think buying houses for profit is a little confusing because of the terms we use. We call the person with the house "the seller", but in fact we're trying to convince them to accept our offer, not the other way around. Think of them as a customer for our service, which is "ease of transaction" that they're paying for with equity and I think you'll see that its just like any other sales process.