Quote from @Scott E.:
Williams, AZ is a popular vacation destination and popular STR town. A quick search says there are a couple hundred airbnb's in Williams and the surrounding area (which is a lot considering how small the town is).
I don't have experience investing in Williams, only visiting. My opinion is that although it appears to be a bit saturated, it could be a good STR town because tourists will visit year round. Just need to make sure the numbers make sense of course.
You say you're new. Spend the next few months learning more about STR's. Browse the forums, listen to some of the podcasts where they talk STRs. Then after you learn more about the business, take a closer look at Williams.
Thanks Scott! I am a researcher by nature and can become a little obsessed- sometimes to a fault. I am currently consuming 2-3 podcasts a day on STR and multi family. And that is in addition to the things I am reading. I appreciate the advise to spend a few months doing so before I pull the trigger. I just don't want to get stuck in the research rut and no action.