All Forum Posts by: Kuba F.

Hey BiggerPockets Community,

Kuba here, of REIkit.com real estate wholesaling software.

I can't think of how many times my team has been asked, “How can I optimize my outbound marketing budget, and really make the most of my lead lists?

This near and dear topic is one that I have had the opportunity to create a new article about.

In that article, you’ll find not only the answers to both of those questions, but I’ll also address others that you may not have thought about before.

First, a rundown about how to determine what your budget could be to get a deal with a Postcard campaign.

Then I discuss how optimizing your marketing spend and conversion rate are key to successful campaigns.

I go into how diversity in communication is key, leveraging the unique strengths of each channel can transform your outreach.

I also go into how early opt-outs can be your secret weapon, saving you both time and money to focus on high value leads.

Finally, find out about which channels you should be using in your marketing approach to make sure that your list maximizes your budget and reach.

Remember, it's not about reaching everyone; it's about reaching the right ones, in the right way, at the right time.

Prioritizing quality interactions over quantity can be the difference between a missed opportunity and sealing the deal.

Ready to transform your marketing approach? Check out the article here:

What Marketing Budget Do You Need to Turn Wholesaling Leads Into Deals?

Stay empowered, and let's make every dollar count!

Kuba

In our system we have have an automated postcard and email campaign that sends over the span of a month enticing them to get the value of their house, and other enticements.  Those postcards and emails have 3 ways for the prospect to contact us, either go to our website and fill out the lead form with the sms opt in, or they can send an sms to us with an offer code that matches them to their number, or they can call us in which case we can ask them in person if they want to opt in, among other things such as if they want to sell their house.  In addition, to diversify the spend on postcards as well as broaden the list we also create google or facebook ad campaigns that drive people to the lead form to get opt in. 

If you're considering sending messaging without opt-in consent these days, don't.  Those days are over, and the business risk of doing so is waaaaay high.  So how do you get opt in you ask?  Well you use campaigns that don't use sms to get it.  

Here is a general workflow of what we do internally:  

Hey BiggerPockets,

It's Kuba from REI/kit real estate wholesaling software, with updates about SMS messaging and a crucial resource to help you stay on top of your game.

Have you noticed that your SMS message deliverability has ground to a complete halt?

You're not alone. To say that the recent shift to A2P 10DLC regulations is shaking things up is the understatement of the year, especially for us in the real estate wholesaling sector.

Navigating the new 10DLC landscape is now a must, and it's all about staying informed, adapting quickly, and tweaking our marketing strategies to keep thriving.

I've crafted a straightforward guide to help you get a grip on:

-What A2P 10DLC really is and why it's happening now
-How this shift impacts wholesalers, including the new rules and potential fines if we don't comply
-The nitty-gritty of 10DLC compliance costs

While it might seem a bit overwhelming, remember, REI/kit is here to make it a breeze for you.

We've got a simple four-step registration process to ensure you're all set, vetted opt-in websites, better chances of getting approved, and a stellar support team ready to assist you.

Plus, I've thrown in some tips on how to keep the conversation going with your prospects through other marketing channels while you wait for your 10DLC registration to get the green light.

Ready to dive in? Check out your roadmap to smooth sailing through the 10DLC transition and how REI/kit has got your back:

Check out the guide: What is 10DLC for Real Estate Wholesalers

Got questions or need a hand? Hit reply - I'm here to help you every step of the way.

Stay empowered!

Kuba
Founder, REIkit.com

Hey BiggerPockets Community,

Kuba here, founder of REIkit.com real estate wholesaling software.

Today I’m announcing the launch of two new automation campaigns specifically designed for the “Subject-To” investing strategy: one for SMS* and one for email.

Sub2 deals are a viable strategy for any investors who are willing to put in the time and effort to understand it, helping them build up considerable cash flow without using much, if any, of their own money.

We have written pretty extensively on the topic of this strategy (start with: What is the Subject To Real Estate Investment Strategy?), but until now this was not one of the template marketing campaigns available within REI/kit.

So how do you market to Subject To prospects?

You have always been able to write your own Subject-To campaigns from scratch in REI/kit; it's easy to do and gives you ultimate flexibility in creating a Campaign that works the way your business does.

However, sometimes you just aren't sure what to say in your emails and texts, you're short on time, or you just want to get started right away.

This is where we’ve got you covered with our new done-for-you text message and email campaigns for getting started marketing to Subject-To sellers.

Both campaigns follow the AIDA psychological marketing framework, so that you can start marketing to Sub 2 sellers immediately and effectively.

These Subject-To Text and Email Campaigns are perfect for pairing with our Low Equity Motivated Seller Leads already available* in the Lead Lists tool in REI/kit! (* only available on the success and scale plans).

With those leads, and these Campaigns ready to fire, it really is only a three step process to start communicating with Subject-To prospects:

1. Claim your FREE local REI/kit virtual phone number (even during your trial)
2. Generate a list of Low Equity owner motivated seller leads from the Lead Lists tool (we even give you 10 free leads on the trial)
3. Add your leads to the Subject-To email or text* campaign

And you're done!

Sounds good? Give the Subject-To campaign templates a try…

Click this link to see our plans:

REI/kit Plans and Benefits

Cheers!

Kuba
Founder, REIkit.com 

*for opted in contacts

PS - Want to learn more about Sub-2 deals? Check out our other in-depth guides:

What is the strategy
What are the benefits and risks
An exact step-by-step guide
Important contract clauses that you must know about

Hey BiggerPockets Community

Kuba here, founder of REI/kit real estate wholesaling software.

Some time ago I announced our newest done-for-you automation campaigns for Subject-To, so that you can get started with marketing to Subject-To sellers in just three steps.

Within that announcement I mentioned that I would be releasing a new article on how to market to Subject-To sellers, and now I can present it to you:

How to Market to Subject-To Sellers

This article, the fifth in our extensive series on Sub 2, goes into great detail about:

• The mindset of the Subject-To seller
• Laying the groundwork for a successful marketing campaign with AIDA
• Integrating AIDA into your email or text Subject-To marketing
• Staying consistent with multi-touch marketing

Armed with all of this knowledge, a list of Low Equity leads available with Success and Scale plans from our Lead Lists tool, the Subject To automation campaigns, and the REI/kit CRM to follow up with your leads, you’ll be well on your way to profiting with Subject-To, all while helping sellers in distress find a new way forward.

Get started with a trial of our Subject-To system today with a Success or Scale plan:

reikit.com/pricing

Cheers!

Kuba

Founder, REIkit.com

P.S. Want to learn more about Sub-2 deals? Check out the other four in-depth guides:

What is the Subject To Real Estate Investment Strategy?

The Benefits and Risks of Investing in Real Estate Subject To an Existing Mortgage

The Steps to a Subject To Real Estate Deal

The Essential Documents and Contract Clauses to Purchase a Property Subject To

Hey BiggerPockets Community,

Kuba Fietkiewicz here, founder of REIkit.com real estate wholesaling software, with some thrilling news:

We have launched SmartText AI into the software!

SmartText AI is our ChatGPT-enabled feature that enables marketers and deal makers to generate unique and personalized emails and SMS messages for their prospects with just a few clicks of a button!

With the introduction of SmartText AI, we have fully integrated AI capabilities into both SMS and email, marking a major milestone for REI/kit and for the real estate industry. This technology has the potential to transform the way we communicate with our prospects, and to elevate our success to new heights.

Our team has worked tirelessly to develop SmartText AI's features, such as the time-saving capability to generate well-crafted messages in seconds, and the intelligent suggestion of relevant words and phrases based on the context of the message. This significantly enhances the effectiveness of communication and messaging.

You may have concerns around AI-generated content, such as impersonal messages and difficulties in using the technology. However, with SmartText AI, we've overcome these concerns by ensuring that the generated messages feel genuine, authentic, creative and unique, thanks to our fine-tuned template prompts. Moreover, we've developed an intuitive user interface, making it accessible to everyone, regardless of technical expertise.

With improved message deliverability, personalized messaging, and an easy-to-use interface, users can build stronger relationships, make lasting impressions with prospects, and ultimately, close more deals.

I and everyone here at REI/kit HQ are proud to be at the forefront of innovation in real estate marketing: I invite you to join us in embracing this transformative technology and experience the immense benefits that it brings!

Learn more about REI/kit and SmartText AI on the site!

https://www.reikit.com

Questions or comments on SmartText AI or the software, leave me a comment below...

Cheers!

Kuba

Hey BiggerPockets Community,

Kuba Fietkiewicz here, founder of REIkit.com online house flipping and wholesaling software.

Today I'll talk a little bit about two free tools that will help you understand if buyers will trash your deal, or rush to be the first to sign your contracts. The first is the After Repair Value calculator, and the second is the Comps Adjustment tool.

But first, why do you need these tools?

Putting yourself in your buyer's shoes, there are two questions you have to ask yourself when analyzing a potential property to put under contract.

Can the buyer profit?

First, you need to know if your cash buyers will even consider the deal you're looking at.

Does it have enough spread to fit both your AND their profit?

Getting an accurate After Repair Value can be accomplished with this free tool that imports comps for your property.

How do we get to Win-Win

Seasoned cash buyers can smell a bad deal from a mile away, but as you bring your buyers win-win deals, they will keep coming back for more.

How do you get to win-win stage?

It's easy, take the time to do the research on a property you're putting under contract by performing a comps adjustment on it.

99% of wholesalers will not take this extra step; but I guarantee you, when you do the legwork, and get to the same result as the cash buyer, THAT is a deal worth working.

Heard enough and ready to try out the tool?

Run an analysis on a potential property you're interested in getting under contract instantly with the free ARV Calculator and Comps Adjustment tools today:

https://tools.reikit.com/comps

Let me know how it works for you in the comments below or on chat at the site.

Cheers!

Kuba

PS: Curious about our company? Thousands of real estate investors have used our software to evaluate over 275,000 deals!

Hi BiggerPockets,

Kuba Fietkiewicz here, founder of REIkit.com online house flipping and wholesaling software based in Los Angeles.

I wanted to let the BiggerPockets community know about two tools that I built that are free for anyone to use: the ARV Calculator and Comps Adjustment tool combo, that could save you thousands on your next investment.

If you've ever found yourself in a situation where you were looking for comps as part of your After Repair Value calculations, but everything that was coming back was just not the same as your subject property, you need this tool.

More bedrooms? Less Bathrooms? Pool? No pool? This all matters.

On my very first flip I did not account for the fact that all the comps had a garage, and my property did not.

That was an expensive mistake that shaved $15,000 off the profitability of my flip.

If I had just taken a few extra minutes to adjust the comps, I could have avoided it entirely, instead of finding out months later when it was time to sell.

It's exactly why I built out the free ARV Calculator and Comps Adjustment tool, so that others could avoid the same scenario.

Wouldn't you like to know if you're going to lose money, before you make the deal?

Click this link to analyze your property with the tool for free instantly:

https://tools.reikit.com/comps

Feel free to reach out to me here in the comments or on the site chat if you have any questions or suggestions.

Cheers!

Kuba

PS: Curious about our company? Thousands of real estate investors have used REIkit.com to evaluate over 275,000 deals and counting!

Hey BiggerPockets Community,

Kuba Fietkiewicz here, founder of REIkit.com real estate wholesaling and house flipping software, with another free resource to share with you.

In the weekly installment for the REIkit blog, I decided to bring the whole team together, to write a guide on how to choose the best real estate investor CRM.

You might already be familiar with CRMs; at basic they are databases that store information on contacts.

However, they can be so much more than that.

A good CRM can streamline operations, help you remember vital contact data on your prospects and clients, and track your interactions with them.

A great CRM for real estate wholesaling does all of that, PLUS lead generation, marketing automation and expert deal analysis that increase efficiency and keep you and your team on track.

We wrote this post in the spirit of helping you identify the CRM that is right for your business, whether that’s the all-in-one CRM in REI/kit, or one from another provider.

Find the guide here: Real Estate Investor CRM Software Guide: How to Choose the Best One

Drop me a comment below with questions anytime,

Cheers!

Kuba