Since I am a Realtor, I have the ability (actually a requirement) to put my listings on our local MLS which is then syndicated to a variety of online sites. Zillow is a little different but my broker has an agreement so I end up on it as well. I don't know how much they charge to put a house on their MLS for non-members but I know it is possible. If you don't put a listing on an MLS, you will have a hard time selling it mostly due to the fact that a listing on an MLS implies cooperation with a selling agent commission. You will have to list the commission you are offering to the selling agent. If all you are talking about are print ads, then no, you probably can skip print ads because most buyers are on line, not in the local paper. However, if you have a Facebook presence, you can post your listing on the Marketplace for free. You can also post on your page and then boost the post with advertising money. Best thing to do is choose a path and then try to find out where your buyers are seeing the information. Then you can determine how successful your choices are.