I think most commenters have given great advice already. I would agree, give back the security deposit. I don't see how you can legally keep it. Its just good human decency. It sucks because you turned others away and you may feel like you're in a bad spot, but you still hold the upper hand. If you had that much interest to begin with, you'll rent it out just fine. Contact the people you turned away and offer it to them. You don't need to tell them some long story or make concessions for them. If you are having a hard time getting them or others interested again, give a discount on the first month's rent if you need to in order to get someone under lease. In the future, consider having them sign a lease and provide deposit at time of lease signing. Write it in the lease that deposit is due within 24 hrs of signing the lease otherwise the lease becomes invalid. If they don't sign the lease within 24hrs, cancel the document (easy to do on docusign)
This is our practice:
-List the property for rent online
-Set up showings. If someone actually shows up to the showing, there aren't any immediate red flags from our perspective, and they are seriously interested, we send them the link to the application at the conclusion of the showing. This weeds out window-shoppers online and people who never show up for the showing and are a waste of our time to deal with. I let them know that applications are being sent to other interested parties and give a deadline for which to complete the application on which date we will review all applicants and choose. We make it clear that if they do not send a completed application, they will not be considered. This weeds out more people.
-We sit down with the completed applications and review them (in accordance to the fair housing act). We choose top 3 and contact #1 first. Offer them a lease, tell them the deadline to sign and provide security deposit is 24 hours. Most people sign and send security deposit right away. Occasionally, they don't and we cancel the document on docusign and contact #2..#3 etc. with the same approach.
-We try to notify people if they were not selected to offer a lease. We are very very careful to follow the law set out in the fair housing act.
Good luck!
-I usually let people know that other Our practice is to continue to list and show the property until we have a lease signed and security deposit in hand. I let the interested party know, in a cordial way, that we are continuing to show the property to other people. That puts some motivation out there for them to sign the lease and send their deposit as soon as possible.