All Forum Posts by: Jasmine Ellis

@Carlos Soto  

Look at your capabilities:

1. People
   1. Niche down on the people (deals) you want to buy from. So much of this business is about trust, you understanding your customer by making Target market personas (TMPs).
   2. Example: Targeting only divorces and tired landlords.
2. Process
   1. From lead generation to the closing table. If you analyze your processes I’m sure you will find that the ball is being dropped somewhere.
3. Technology
   1. You use the TMP and your niche to create a powerful digital marketing campaign. Marketing has never been as powerful as it is today and you must be taking advantage of this.

I help investors in these areas so that their ideal flow reflects their marketing efforts so I know this process works. The problem is that postcards, real estate agents, billboards and phone calls still work, they are just less effective because they are not as targeted. So the first challenge I come into with my clients is getting them to understand a marketing mix. Keeping your most efficient and effective marketing efforts puts you ahead of the competition. Let me know if you have any more questions

If you do choose to go the modern marketing route consider:

1. Who can help accomplish this goal?
2. Cost?
3. Timeline?
4. Investment of time? Money?
5. Who will manage the process?
6. How will this investment impact the bottom line?

Bottom line:

If you have money to invest in your business and you are not investing in Youtube, Instagram, and Facebook, you are missing out on a lot of potential customers.

If I can help in any other way please let me know. Don't give up! You got this!  :)

Glad I could help! I help real estate investors to get more deals through inbound marketing. Your website is such a huge component to this.  Let me know if you have any more questions!

Your website is your 24/7 employee. It is going to be the place people go to from any social media platform, postcard, flyer, advertisement and it is your foundation and must be the greatest communicator in your business. Here is my take...

Websites are one of those things where if you don't invest in it now and you will spend more later with the redesign when you need it most. It is sort of like buying a little car that is pretty cheap $2-4k for your 16 year old and using all your AAA towing mileage to pick the car up throughout the year and then eventually buying a nice used or new car VS buying a used or new Honda, Toyota, Ford (Insert reliable used car) and it lasting your kid through college till they are adults. This may or may not have happened to me….Enough with the cars…..

Here are 5 KEY FACTORS FOR AN AWESOME WEBSITE FOR REAL ESTATE :

1. About page/section
   • Introduce your business with how you can help them, what markets you serve, and how to get started with you.
2. Contact page/section
   • Only posts contact info that you can respond to in 24-48 hours.
3. Call to action
   • Include at least 3 of these
   • EX: FREE ESTIMATES, CALL TODAY, START NOW, GET STARTED
4. Zapier
   • Integrate your website with other software you already use like your calendar, your customer contact log, etc.
   • EX: When someone books an appointment with me it goes directly to my email and my calendar.
5. Key photo or video at the top of the page
   • You must be able to communicate the gist of your site within a few seconds of someone looking at the screen of your site without any scrolling. This helps with the bounce rate of your website. People are impatient and want to know immediately what you are about.

If you choose to go with a professional, make sure you bring them the goals you want for your site. People like this see your success as our success.

Hope this helps!