All Forum Posts by: Justin Silverio

Thanks so much @Garrett Hogan! 

@Kevin Powell Yes, I think 1,000 leads is a great start. Also, your thinking of sending for 5-6 months is spot on. I always recommend that you mail for at least 6 months to ensure your touching your prospects multiple times and are building trust.  Consistency is the name of the game for DM.

Please join me at the next Boston Investors' Networking Event at Bertucci's in Reading! We will begin with an open forum Q&A segment where you will have the opportunity to ask the group questions related to jump starting your real estate investing business or taking your investing to the next level. Of course, there will also be plenty of time for networking so be sure to bring your business cards.

If you haven't been to one of these events, it's a great opportunity to speak with other active investors.

I look forward to seeing you there!

When yellow letters were first designed (over a decade ago) they were unique, and therefore, effective in getting your prospect’s attention.

However, with the competition in today’s market and the overuse by investors, your prospect’s mailboxes are saturated with the same mail piece – a yellow letter. This is evident by personally speaking with hundreds of sellers a month and the constant conversations about yellow letters on BP (do a search for yellow letters to see how many threads are discussing them).

But if this is the case, why are so many investors still using the same old, outdated mail piece?

There are many reasons but I mostly attribute it to the following three:

1) Investors are not testing and tracking their marketing efforts well enough to make an informed decision/change

2) Investors are not looking at marketing as an essential element in their business and relying on what other people are doing

3) With so many yellow letter companies out there, you can’t help but feel like they have to work.

Over the past 10 years, I have tested, tracked, and refined my direct mail to ensure my marketing was as effective as possible and to make sure I was truly standing out from my competition. To validate this, I tested over 100k mailers between my mailers and the yellow letter and found that my mailers received 26.7% more responses. Yes, you heard that right!!

Powered with this knowledge and wanting to provide fellow investors with a much better product than the same old yellow letter, I started Open Letter Marketing. Not only is every product personally tested in my real estate business to ensure effectiveness, but I’ve designed products and services that make automating your direct mail extremely easy.

Tired of guessing which product will work – we actually test all of our products before offering them to ensure maximum effectiveness

Tired of placing one-off orders – we offer multi-touch campaigns that that automate your follow ups. Mailers are sent in a specific sequence to create a conversation with your prospects, building rapport and eliciting responses.

Want to remove the “Do Not Call people” from your list? – We make removing these people from your campaign easy so you don’t have keep paying for unused mailers.

Stop spending your hard-earned marketing dollars on Yellow Letters and get set up with the more effective method of direct mail.

www.OpenLetterMarketing.com

978-269-0245

Use Coupon Code “BPRocks” at checkout for 5% off your first order

Please join me at the next Boston Investors' Networking Event at Bertucci's in Reading! We will begin with an open forum Q&A segment where you will have the opportunity to ask the group questions related to jump starting your real estate investing business or taking your investing to the next level. Of course, there will also be plenty of time for networking so be sure to bring your business cards.

If you haven't been to one of these events, it's a great opportunity to speak with other active investors.

I look forward to seeing you there!

Please join me at the next Boston Investors' Networking Event at Bertucci's in Reading! We will begin with an open forum Q&A segment where you will have the opportunity to ask the group questions related to jump starting your real estate investing business or taking your investing to the next level. Of course there will also be plenty of time for networking so be sure to bring your business cards.

If you haven't been to one of these events, it's a great opportunity to speak with other active investors.

I look forward to seeing you there!

• 09/13/17 06:30PM
• Bertucci's - 45 Walkers Brook Drive Reading, MA 01867
• Free

Handwritten and professional letters are an awesome option to get your prospects to open your mailers and call in. If you are mailing to high quantities then postcards might be the way to go to keep your budget in check but still get awesome responses.

What about yellow letters? We found that our handwritten and professional letters out performed yellow letters by 26.7% so move away from the crowd and try something new with our mailers :)

Reach out to us to find out more about how our letters will help you stand out and get your phones ringing.

We look forward to hearing from you!

978-269-0245

When yellow letters were first designed (over a decade ago) they were unique, and therefore, effective in getting your prospect’s attention.

However, with the competition in today’s market and the overuse by investors, your prospect’s mailboxes are saturated with the same mail piece – a yellow letter. This is evident by personally speaking with hundreds of sellers a month and the constant conversations about yellow letters on BP (do a search for yellow letters to see how many threads are discussing them).

But if this is the case, why are so many investors still using the same old, outdated mail piece?

There are many reasons but I mostly attribute it to the following three:

1) Investors are not testing and tracking their marketing efforts well enough to make an informed decision/change

2) Investors are not looking at marketing as an essential element in their business and relying on what other people are doing

3) With so many yellow letter companies out there, you cant help but feel like they have to work.

Over the past 10 years, I have tested, tracked, and refined my direct mail to ensure my marketing was as effective as possible and to make sure I was truly standing out from my competition. To validate this, I tested over 100k mailers between my mailers and the yellow letter and found that my mailers received 26.7% more responses. Yes, you heard that right!!

Powered with this knowledge and wanting to provide fellow investors with a much better product than the same old yellow letter, I started Open Letter Marketing. Not only is every product personally tested in my real estate business to ensure effectiveness, but I’ve designed products and services that make automating your direct mail extremely easy.

Tired of guessing which product will work – we actually test all of our products before offering them to ensure maximum effectiveness

Tired of placing one-off orders – we offer multi-touch campaigns that that automate your follow ups. Mailers are sent in a specific sequence to create a conversation with your prospects, building rapport and eliciting responses.

Want to remove the “Do Not Call people” from your list? – We make removing these people from your campaign easy so you don’t have keep paying for unused mailers.

Stop spending your hard earned marketing dollars on Yellow Letters and get set up with the more effective method of direct mail.

www.OpenLetterMarketing.com

978-269-0245

Use Coupon Code “BPRocks” at checkout for 5% off your first order

Tried and tested products. Every single product at Open Letter Marketing has been tried and tested and we only share the products that get the best responses. All of our fonts, envelopes, and content has been designed with your prospects in mind to get the best results.

Reach out to get more information about how our letters will help you stand out and get your phones ringing.

We look forward to hearing from you!

978-269-0245

@Chris Tracy I don't think you'll get good results that way. Most serious investors attend events where they know the host or have heard about it through another investor. If you want a good group, I'd recommend networking and telling people you're thinking about starting an event.

We're using tried and tested products that nobody else offers so that YOU stand out!

What makes us better?

- One-of-a-kind, customized mailers

- Specialty marketing campaigns

-Authentic Handwritten font styles

- Option to integrate IP Marketing into your direct mail

- Real estate investor owned company

- Tried and tested products

Call for more information or to get your direct mail started today!

978 269 0245

www.OpenLetterMarketing.com