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All Forum Posts by: Josh Luttrell

Josh Luttrell has started 3 posts and replied 13 times.

Post: How are STR Doing In Orlando

Josh LuttrellPosted
  • Rental Property Investor
  • Florida
  • Posts 13
  • Votes 10

@Michael Stoyanov, @Shawn McCormick mentioned the key part to this market. Theming the property. This is a MUST. You have to stand out from the crowd. Clearly the demand is there. So if your property stands out and stays at the top of the market, the cash flow will be hard to beat. When it comes to theming I don't mean going to Rooms To Go and buying their star wars and princess beds. You have to go all in. I own a custom theming company that has themed most of the homes in the area and a property management company that manages them. The difference in returns I see is from custom theming vs amateur theming is night and day.


The proven way to win in this market is the following. Purchase a 6+ 2 story home in a resort community. Go all in on the theming (100,000+ budget, we can finance this for you if needed), and use smart pricing tools. I have done this time and time again for my clients for years. The continued success has lead me to creating my own real estate fund for this. It works. 

Shawn also mentioned the most important market mover, Epic Universe. It truly is hard to estimate how big of an effect this will have on the market. We are sitting on a gold mine here and no one is talking about it.  If you don't know much about it, I would google it and watch the video they just released. 

Post: Disney World Rentals - Epic Universe?

Josh LuttrellPosted
  • Rental Property Investor
  • Florida
  • Posts 13
  • Votes 10

Interested to hear from investors in this market on how their 2023 went and what they are seeing on the books for 2024. Also, more importantly, who is getting ready for the market shifts from EPIC UNIVERSE in 2025. This will single handedly increase tourism to numbers never seen before, for years!

Post: Investing at Margaritaville Orlando?

Josh LuttrellPosted
  • Rental Property Investor
  • Florida
  • Posts 13
  • Votes 10

Small single family homes/townhouses/condos around Disney will rarely be profitable. You have to purchase a larger single family homes, 6+ bedrooms. More importantly you HAVE to do extensive theming throughout the house. If you don't differentiate your property you will fall victim to the mass market, where you will be competing to be the cheapest on the block to get any bookings. Not where you want to be. 

If you purchase a townhouse/condo that only sleep 5 or so people you are competing with hotels.

2023 was not a good year for the market. However the highly professionally themed properties were still profitable. I have themed a lot of the properties in the area and run a management company for high end themed properties. They are profitable, even in a down market. Things are looking up in 2024 as well. Not to mention EPIC UNIVERSE in 2025 which will blow the roof off this market. 

Post: AirDNA Data Accuracy?

Josh LuttrellPosted
  • Rental Property Investor
  • Florida
  • Posts 13
  • Votes 10

I have only had limited interaction with AirDNA, but overall it was not good. I manage 30ish properties and all of them were reported incorrectly on AirDNA, by a lot. 

Post: What States are STR investors buying in right now?

Josh LuttrellPosted
  • Rental Property Investor
  • Florida
  • Posts 13
  • Votes 10
Quote from @Stephen Sherbin II:
Quote from @Chai Xiong:

I'm still looking around Disney World

 Chai is looking in a spot that's still good with some controversy. Disney World area in Florida is still viable in certain segments, larger bedroom counts with heavy theming still do really well. It's the lower bedroom counts with limited amenities in the community and low to medium theming that are oversaturated. Aim for 6+beds and theme 3 bedrooms strongly and you should do well. Hit me up if you want example photos or connection to a team that can theme it. Also, I'm a Realtor and I can help you find/acquire the property. 


 This couldn't be more accurate. I've been creating some of the top rentals in the market for the past 3 years, done well over 100 projects. It will be hard to find another area and or investment property (commercial or residential) that out performs professionally themed rentals near Disney. You also have Epic Universe opening in 2025, which means we are sitting on a gold mine. I've started my own real estate fund because of the opportunity coming. 

Post: NAR Anti-Trust Suit

Josh LuttrellPosted
  • Rental Property Investor
  • Florida
  • Posts 13
  • Votes 10

The greatest issue in the Real Estate Industry isn't the pay or fee structure, it is the barrier to entry. As and agent dealing primarily with investors, the lack of knowledge 90% of realtors have is truly astonishing. The scenario Patricia explained, happens all the time. Because there are so many "bad" realtors out there, people who deal with them have negative experiences and therefore do not see the value we provide. What really needs to happen is making the barrier to becoming a Realtor much harder. 

Post: FundLaunch - are they worth working with?

Josh LuttrellPosted
  • Rental Property Investor
  • Florida
  • Posts 13
  • Votes 10

@Michael Baum @Luke Carl He is referencing the private equity industry. Commonly, funds are used to either pay straight cash or yes use the money for a downpayment. It is a great way to greatly increase your growth once you already have a track record. 

Post: FundLaunch - are they worth working with?

Josh LuttrellPosted
  • Rental Property Investor
  • Florida
  • Posts 13
  • Votes 10

@Andrew Novitsky I am apart of their Discord group which is a great place to meet people and network. It is $20, and a free trail period to make sure you get value of it. I had plans to just to the 1 week free trial and cancel, but I still pay monthly for it because there is value to be had. 

I am in the process of starting my own fund, more than happy to connect and answer any of your questions.

Post: New York City Crackdown

Josh LuttrellPosted
  • Rental Property Investor
  • Florida
  • Posts 13
  • Votes 10
Quote from @Michael Baum:

NYC has banned STRs outright. What are you looking for? Ways to get around the law?

You could live in the place and rent rooms. That is still legal.

https://www.nyc.gov/site/specialenforcement/stay-in-the-know...

That is the basics. There is nothing legal you can do to rent a whole home or apartment. Unless you break the law.

No not looking to get around the law. I don't own or operate in the North East. Just interested to see what investors are doing that basically got shut down overnight. It will be interesting to see if this ban on STR's will affect the housing market there. Will everyone eventually decide to sell and invest elsewhere?

Post: New York City Crackdown

Josh LuttrellPosted
  • Rental Property Investor
  • Florida
  • Posts 13
  • Votes 10

Does anyone have any info on the crackdown in New York City and what owners are doing in response to the new regulations? Please refrain from the general information about the new regulations that is in all the articles. Looking to see if there is anything interesting that isn't being reported on.