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All Forum Posts by: Jordan Santiago

Jordan Santiago has started 87 posts and replied 302 times.

Post: Rapid Growth to 21,000 Units

Jordan SantiagoPosted
  • Investor
  • Queens, NY
  • Posts 327
  • Votes 152
Originally posted by @Alina Trigub:

@Jordan Santiago

As others mentioned, these ROCO guys are rather an exception than the rule. And btw, not sure how closely you've been following their progression, but they now own only 11,000 units since the rest has been sold at a handsome profit. Here's the news for those interested... 

https://www.crainsnewyork.com/real-estate/property-management-company-sells-10000-apartments-nyc-investor

But why are they an exception? If it’s been done once it can be duplicated. 

Post: Rapid Growth to 21,000 Units

Jordan SantiagoPosted
  • Investor
  • Queens, NY
  • Posts 327
  • Votes 152
Originally posted by @My Nguyen:

How come one become a Pro in raising capital for syndicate? I'm starting with a 6plex and plan to use other people's money for the deal and share 50% equity. Are the track record of all your deals and the deal itself are the most important parts to raise capital?

 If the deal is good I can help you raise capital 

Post: Rapid Growth to 21,000 Units

Jordan SantiagoPosted
  • Investor
  • Queens, NY
  • Posts 327
  • Votes 152
Originally posted by @Syed H.:

21,000 units is a huge achievement.

Now, I’ve been lucky enough to work and know some larger owners. The guys you want to be are the people who have most of the ownership. I’d rather be a 50% owner of 1000 units than 5% of 10,000.

Syndications and raising equity sounds great, but are a lot of work and has a lot of risk. I don’t take any equity on my rentals but do on my flips.


Not really interested in having 5% but 20-30% is extremely attractive to me and what I want to model my business around. I think if you're a pro at raising capital than anything is possible.

Post: Rapid Growth to 21,000 Units

Jordan SantiagoPosted
  • Investor
  • Queens, NY
  • Posts 327
  • Votes 152
Originally posted by @Scott Morongell:
Originally posted by @Jordan Santiago:
Originally posted by @Scott Morongell:
Originally posted by @Jordan Santiago:
Originally posted by @Scott Morongell:
Originally posted by @Jordan Santiago:
Originally posted by @Scott Morongell:

@Jordan Santiago It is absolutely possible with the right kind of capital backing you. They could be working with some family office & institution capital for 80-90% of their equity and syndicating the last 20-30%. Keep in mind that the market has been on a massive upswing and if they were to get into this business 8-9 years ago they probably acquired a lot of those units early on when the market wasn't so hot. 

 Very good point. I see the capital raising and deal finding part a bit of a hurdle, but hurdles are overcome. They could have an off market marketing/prospecting process that finds them a ton of direct deals, and like you said institutional funding. Thanks for the response!

 A lot of people starting out struggle with raising capital. If you can get in with the right capital partners you can buy a lot of units in a very short period of time. Keep in mind that by using this type of capital structure your hands become tied quickly. They will force you when to sell, buy you out of the deal, kick you out of the deal, etc. You are essentially working for fees at this point and don't have as much money coming in or upside potential as many people think. 

 Can you give me an example of what exactly you mean? 

Institutions, family office, or just large PE firms that will co-gp or be a large portion of your LP capital won't just give you money. They will also have a pile high set of documents for you to sign that you must stay compliant within. If your not example: miss your KPI's for 6 months straight they can essentially override you and take over as the asset manager. Also in the paperwork will have language in regards to liquidating the asset and who gets paid out first etc. You're essentially giving up control in the deal for convenience of equity. 

Ah, I see. I understand. So you may have to take the good with the bad. Got it. Thanks so much, your responses were insightful and extremely helpful.  

 You can or, you can just syndicate all the capital and stay at the helm of the ship. Sometimes easy isn't always the best route.

Agreed. I’ve recently raised about $4,000,000 in capital and it has went well but to scale from 4 million to say 30 million a year will be an interesting journey.  

Post: Rapid Growth to 21,000 Units

Jordan SantiagoPosted
  • Investor
  • Queens, NY
  • Posts 327
  • Votes 152
Originally posted by @Scott Mac:
Originally posted by @Jordan Santiago:

Hey BP,

I recently read a story about 3 entrepreneurs in their late 20s doing syndication. They acquired 21,000 units in about 8-9 years. 

My question is, how is that even possible. I know there’s a lot of syndicators on this platform so I wanted to get some feedback from that. I know this business is in no means a get rich quick plan, or easy. But, if they did it, I don’t see why it can’t be duplicated.


Any thoughts as to how they grew so fast?

Hi Jordan,

Access to a lot of money, either through knowing a lot of people who are well off enough to be allowed to invest in this, or knowing a few people who can steer others money into the investments.

That plus an attractive business proposition.

If you run in those circles and understand this business you might be able to duplicate it.

Good Luck!

Thank you Scott!!!

Post: Rapid Growth to 21,000 Units

Jordan SantiagoPosted
  • Investor
  • Queens, NY
  • Posts 327
  • Votes 152
Originally posted by @Scott Morongell:
Originally posted by @Jordan Santiago:
Originally posted by @Scott Morongell:
Originally posted by @Jordan Santiago:
Originally posted by @Scott Morongell:

@Jordan Santiago It is absolutely possible with the right kind of capital backing you. They could be working with some family office & institution capital for 80-90% of their equity and syndicating the last 20-30%. Keep in mind that the market has been on a massive upswing and if they were to get into this business 8-9 years ago they probably acquired a lot of those units early on when the market wasn't so hot. 

 Very good point. I see the capital raising and deal finding part a bit of a hurdle, but hurdles are overcome. They could have an off market marketing/prospecting process that finds them a ton of direct deals, and like you said institutional funding. Thanks for the response!

 A lot of people starting out struggle with raising capital. If you can get in with the right capital partners you can buy a lot of units in a very short period of time. Keep in mind that by using this type of capital structure your hands become tied quickly. They will force you when to sell, buy you out of the deal, kick you out of the deal, etc. You are essentially working for fees at this point and don't have as much money coming in or upside potential as many people think. 

 Can you give me an example of what exactly you mean? 

Institutions, family office, or just large PE firms that will co-gp or be a large portion of your LP capital won't just give you money. They will also have a pile high set of documents for you to sign that you must stay compliant within. If your not example: miss your KPI's for 6 months straight they can essentially override you and take over as the asset manager. Also in the paperwork will have language in regards to liquidating the asset and who gets paid out first etc. You're essentially giving up control in the deal for convenience of equity. 

Ah, I see. I understand. So you may have to take the good with the bad. Got it. Thanks so much, your responses were insightful and extremely helpful.  

Post: Rapid Growth to 21,000 Units

Jordan SantiagoPosted
  • Investor
  • Queens, NY
  • Posts 327
  • Votes 152
Originally posted by @Scott Morongell:
Originally posted by @Jordan Santiago:
Originally posted by @Scott Morongell:

@Jordan Santiago It is absolutely possible with the right kind of capital backing you. They could be working with some family office & institution capital for 80-90% of their equity and syndicating the last 20-30%. Keep in mind that the market has been on a massive upswing and if they were to get into this business 8-9 years ago they probably acquired a lot of those units early on when the market wasn't so hot. 

 Very good point. I see the capital raising and deal finding part a bit of a hurdle, but hurdles are overcome. They could have an off market marketing/prospecting process that finds them a ton of direct deals, and like you said institutional funding. Thanks for the response!

 A lot of people starting out struggle with raising capital. If you can get in with the right capital partners you can buy a lot of units in a very short period of time. Keep in mind that by using this type of capital structure your hands become tied quickly. They will force you when to sell, buy you out of the deal, kick you out of the deal, etc. You are essentially working for fees at this point and don't have as much money coming in or upside potential as many people think. 

 Can you give me an example of what exactly you mean? 

Post: Rapid Growth to 21,000 Units

Jordan SantiagoPosted
  • Investor
  • Queens, NY
  • Posts 327
  • Votes 152
Originally posted by @Scott Morongell:

@Jordan Santiago It is absolutely possible with the right kind of capital backing you. They could be working with some family office & institution capital for 80-90% of their equity and syndicating the last 20-30%. Keep in mind that the market has been on a massive upswing and if they were to get into this business 8-9 years ago they probably acquired a lot of those units early on when the market wasn't so hot. 

 Very good point. I see the capital raising and deal finding part a bit of a hurdle, but hurdles are overcome. They could have an off market marketing/prospecting process that finds them a ton of direct deals, and like you said institutional funding. Thanks for the response!

Post: Rapid Growth to 21,000 Units

Jordan SantiagoPosted
  • Investor
  • Queens, NY
  • Posts 327
  • Votes 152
Originally posted by @Tj Hines:

@Jordan Santiago sounds as if they may have a strong network of partners to where they can scale this fast. Congrats to those guys. They probably put in a lot of work behind the scenes too as well. In all it can definitely be done. There are no limitations. The only limitations you have are the limitations you put on yourself. Develop the mindset. Work on personal growth development and you can achieve anything. Take care. Good luck.

Great response, thank you! 

Post: Rapid Growth to 21,000 Units

Jordan SantiagoPosted
  • Investor
  • Queens, NY
  • Posts 327
  • Votes 152
Originally posted by @Jay Hinrichs:
Originally posted by @Bjorn Ahlblad:

@Jordan Santiago here is a list of the top 50 owners-full disclosure I'm not on it! ;)) https://www.nmhc.org/research-...

it would be fun to also take that list and see which one has the greatest market value.. my vote would be that the Irvine company would be top 5 .. 

Irvine has what, 60,000-70,000 units? Haha. Insane.