All Forum Posts by: Jordan Santiago

Hi @Jordan Santiago congratulations on the 23+ units. That is a great milestone at your age. I would recommend like a few others on here to invest in smaller multifamily first build up report with your investors and really form that relationship and it will grow from there with word of mouth and referrals. Having a few raises under you will go along way and on the way to that 100MM. Also maybe doing a Co GP as well will help. Best of luck!

Hey Jordan, nice to meet you! I work for a multifamily syndicator with over 1,000 multifamily units under management. I know he usually recommends new people looking to start in multifamily to get in through capital raising. This is mainly because finding multifamily deals in today's market is extremely competitive. My boss's operating partner has been able to find many of his deals through broker relationships, which are critical in today's market. If you can raise capital for an Operator with lots of experience, not only will you be able to get your investors a great return, which helps build credibility, but also allows you to leverage their track record for future deals. Learning from someone already entrenched in the business and being on the General Partnership team with them is a tremendous value-add to your investors when you're looking to operate a deal on your own after your first deal.

I'd recommend you start in capital raising, as you already have a background in sales (wholesaling). I am sure you have developed efficient systems to manage your wholesaling business, which could help you in capital raising. 

I'm in New York too! I'm further out east though. If you'd like to schedule a call, below is my meetings link. 

https://meetings.hubspot.com/j...

Hey @Jordan Santiago good to see you again and congrats on all your success thus far. "23+ units by 24 yrs old" is a great start towards 100MM!

I'd recommend starting with a smaller multifamily first like a 16-unit or 30-unit. Treat those first few needed investors like gold and over deliver on those first few deals and your investor base will branch out naturally. This will springboard you towards your 100MM in success once you get a few successful MF deals and a handful of happy investors. Odds are you could probably raise the needed equity for 16 or 30 units in your sleep with your inner circle. No need to compile a big list of investors first.

Keep talking about real estate everywhere you go and on all your social media platforms. Get in front of people and make sure they know what you're doing so that when you have a good deal come to you, they've warmed up to your dream.

All the best!

@Jordan Santiago Have you considered using retirement accounts to fund these deals? Using your personal retirement account can be an efficient way to fund real estate deals without getting hit with tax implications and using other investors' retirement accounts can also be a great avenue to raise capital. I'd be happy to help answer any questions about this strategy  

@Jordan Santiago Build the brand which people associate with a product and service. (ie. Large Deals). If you only talk about wholesaling, you are a wholesaler thus you will be known as one.

Associate your brand with a platform for your target audience or avatar. This platform funnels contacts or your audience to a list of some kind as @Taylor L. mentioned. The list you currently have might 20%-50% the right people, or it might not be the right list at all. It starts at the top with the brand.

Finally, nurture the list with education content on your deal type and/or relationship building content, so that when you do have a deal, people are ready.

That is the general guideline.

How do you keep your investors notified about what you're up to? Do you have an email newsletter or other general publication you put out to make sure you stay top of mind?