Quote from @Greg M.:
Let's say to cover your mortgage, you have to make your rental rate a couple of hundred dollars more than rental market value for your property. This makes you exposed to the biggest financial pitfall that comes with owning a rental property...vacancy time (the amount of time your property does not have a tenant).
Setting your rent a couple hundred above market rate is not a vacancy issue. It's an idiot issue. Because someone is an idiot for thinking they will be able to rent their unit a couple hundred above market. Market rate is market rate. The market doesn't care about your bottom line. Pricing your unit above market won't cause your unit to take 3 months to rent vs one month to rent at market rate. It will cause your unit to NEVER rent as there are cheaper alternatives in the marketplace.
The only way to get above standard market rate is to tweak the other variables. Taking on higher risk, like someone with awful credit and an eviction. Otherwise your unit sits empty.
Working with a good property management company can be advantageous because the owner's and property manager's interests are aligned.
No they aren't. My interest is making as much for ME as possible. Their interest is for making as much for THEM as possible. Never forget this: No one will ever care more for you and your well being than you will.
The more money the owner makes on the rental rate, the more money the property manager makes for their services. It's not a good business model to not make as much money for your clients as possible. So if you are working with a PM to manage your property, and they recommend a certain price that may be lower than you would like and not cover the mortgage, why do you think that would be? The answer is because they have their finger on the pulse of the market, and want to get your property rented as soon as possible.
No, the answer is that it is less work for them. Getting it rented at $1,500 and moving on to the next unit is better for them than getting it rented at $1,600 and having to work it longer.
Same as them getting a plumber out to your unit that charges $100/hour is better for them than calling around for an hour and finding that plumber that charges $80/hour. Your PM will do what is best for them, not you.
I appreciate your response to this post Greg. It sounds like you may have had a bad experience with a Property Manager in the past, and I apologize on behalf of them. Companies are a lot like people. There are good and bad ones. If a company has the right intentions, they will be looking out for their clients over their needs because they are offering a service. When offering a service, the only goal should be to better someone's well being. Yes we run a business to provide for the families of everyone at the company, but that should not come at the expense of taking advantage of people who have trusted us with one of their most expensive assets. In my experiences with my company, we have only made recommendations to things concerning the property that would set our clients up for better success. I know you mentioned calling a vendor out to complete a maintenance request, and a PM could inflate the price to better their situation. At my company we have never had an owner complain about how we handled a maintenance issue/emergency, or not understand our coordination service charge associated with the job. We transparently tell our owners about the efforts we put in to make the issue get resolved quickly. By being open and honest with them, we've been able to keep relationships with our owners on good terms. This builds a level of trust, and lets our owners know we are in this together. Again, I apologize for any neglect that you have experienced from a property manager in the past, and if there is anything I can do to help change the perspective on property managers, do not hesitate to contact me!