All Forum Posts by: John Bradley

Replied to your PM and shot you a text as well. I cant thank you enough for your advice and now see the culture that BP has brought that we can all succeed together. Look forward to talking with you!

@Guy Shimon

I love it, thank you so much for your input! To clarify, the abbreviations you're using for DMM is direct mail marketing and PPC is paid per click for a landing page right?

My website has no SRO and just launched using wix which is bradfin.com if you wouldn't mind giving some feedback on the website or ways to make an efficient landing page im looking into that right now actually.

I appreciate the 3 customer temperatures and can see how consistent follow up with appointments set ahead of time would be the most efficient source of leads after building familiarity. Would you recommend cards or gifts to stay relevant besides just phone calls?

Also, I clearly am very green to the whole process and don't have a CRM set up and was planning on simply using an Excel spreadsheet. Is it worth investing in a CRM this early in the game?

Based on the info you've both been able to assist I plan on doing monthly mailers followed by a follow up call the weekend after the expected delivery date to follow up and inquire cold call style. 

When I do call them my first idea is to call and assume they got my postcard (use this as a temperature gauge if they did/care), see if they have seen the property lately if they're not owner occupied, if they are ask how they've liked lately and then transition into seeing if they're open to selling it, what they expect for pricing and if it's within 10-15% of the price I'm willing to buy at then put in an offer, inspect it, tear it apart and then renegotiate at the number I'm comfortable at. 

Do either of you see any potential issues with that plan or see a better way to go about this? I'm very easy going and comfortable on the phone since I'm an LO for quicken and sell mortgages on the phone all day. 

Thankful that someone in my market with experience is holding an educational event that i can learn and network from! I look forward to seeing everyone there

Also i cant thank you enough for the replies! I love talking real estate and want to learn as much as i can in the industry.

@Chase Louderback @Greg Dickerson my list is specifically for quadplex's so what do you both think about the chances that they're owner occupied (75% of the list based on the physical vs mailing address) and distressed landlords that are sick and tired of their situation whether they're self managing or tired of being landlords? I'm admittedly looking for the one off 'investor' that isn't cash flowing what they expected and are wanting to get rid of their property so that they can get out of their housing situation ASAP.

I love the idea of following up a week after the expected delivery date since i do have a skiptracer and can cold call until i hear back since at my W2 job I'm on the phones all day every day. Would you recommend weekly cold calls to get more immediate replies (majority probably wont be happy) or monthly? 

I was also on the fence about mailing either monthly or every 3 weeks to get as an extra touch every quarter, what are your guys' thoughts on that?

@Chase Louderback

With mailing, the research that I've done says monthly consistent mailers is what matters the most. Is there a certain time frame whether per week or per month that you would say calling them would be most effective?

@Greg Dickerson

Thank you for your feedback! I do have the owners name and pay for a skiptracer to make it possible to find their contact info and have enough confidence in myself that I can cold call them weekly or monthly as my main means of marketing. Have you had any personal experiences in calling or business letters that you say played a pivotal role in a similar situation for you?

I'm thinking that there wouldn't be any harm besides maybe following up too much with them if I did both at the same time.

So like the title implies- I've been listening to Bigger Pockets for the last year and a half straight since an investor i met that has a $2 million portfolio recommended them to me. Since that time I've gotten my real estate license, quit my retail sales management job, interviewed a broker then decided to originate mortgages through a friends recommendation, made the most money I've ever made (which is not a lot of money at all to the investors that I've met/heard/read), and saved enough money to start a mailing campaign. I've obtained a list from list source that i desire to solicit to, created a post card and am currently proofing the rough draft.

I am not an expert. In fact i am pretty ignorant to how this works since I have not bought a house before. Don't get me wrong, i know about real estate and the process of a buy and sell agreement on the retail side of the industry while working with realtors and clients all day every day (literally) but i am now making the decision to make the move on this side of the industry that I've been wanting to do since listening to Lance Wakefield's episode #236 which lit a fire in me.

SO the game plan is to do BRRRR. And in order to make sure that my time is well spent on properties with a higher chance to provide cash flow or wholesale fairly easily the plan is to mail to 4 plexes in the areas that i personally would like to live so that i can buy the property that i can get under contract on an FHA loan with 3.5% down. Of course by buying it off the market through these mailers at under value costs (either 70% rule or the 2% rule) or just simply wholesaling the 4 plex that i can get under contract at a good deal to local investors. I have no buyers list to market to in case someone was going to ask since in my eyes like Josh and Brandon recommend, i want to find a good deal first. I know my real estate agent buddies in the Phoenix area have connections to people that either have the money to invest or can find the money to invest so I would rather focus on the first step first and worry about the easy part later.

My goal is to have a $2.1 million portfolio within the next 10 years so that i can say that i was able to get a bigger portfolio than the investor that sparked my fire and of course to set a seemingly unrealistic (for now) goal that i know is achievable in this industry after listening to Devan McClish on episode #180.

HERE'S WHAT I NEED FROM YOU-

I need advice and feedback on my first draft of my postcard! I need to hear from people that know literally anything about this topic and their opinions on my game plan since i know nothing but am smart enough to realize that i know nothing. I would love to hear about peoples direct mailing campaigns since i will be consistent about mailing out to my list until i find success or after 6 months to readjust the marketing strategy.

-What was your average conversion of postcard to inquiry, inquiry to offer and offer to close? 

-How long did it take you to see results from your first mailer? Is 1 or 2% response rate too high to expect?

-Is a dollar per card for a quality product expensive or reasonable?

-What are your biggest areas of opportunity looking back when you got your first inquiry?

-What strategies did you take to test the success rates of different mailer layouts or styles if any and what did you find the most success with?

So far after reflecting on the first draft of the card all day and asking for feedback from a few people here's what I already have heard-

1. Is this card for property management?

2. The bullet point section is too passive and too soft of an attempt to close 

3. Mixed feelings about the 'if this is not pertinent to you now, it may be in the future' part

4. Try to grow facial hair so i look like less of a baby face (Brandon style)

Pleeeease critique my post, i need to learn more and BP is the best resource i have found so i am relying on you guys to do what you do best and provide feedback for us to all grow together!

sounds like a solid deal! Im sure there are points and fees to be charged for the loan upfront which you would want to factor in. Did they tell you what the points and fees/origination are so that you can factor for that?