I have been a Realtor for 27 years and I believe 100% that homes sell themselves BUT how did that home get presented so it could sell itself, that is the question.
I am not selling a pair of jeans or a car where I can "convince" you to buy, you agree, put your money down and leave the store with the item - all done in a few hours or a day or two. No, a real estate deal as you all know, takes weeks or months to complete from contract to settlement and if a buyer believes they have been "sold" the home, they will find a way to back out.
So where is the value? The value is in making sure the home is presented properly for what it is. Whether it is a stunning, updated move in ready home or the home of a hoarder, as we know, there is a market. So how do you reach that market and what is the price that type of buyer will pay?
I believe, that a strong Realtor does not "sell" the home but "closes" the deal. I can not make someone who is the wrong match for a home pull the trigger. But I can, if I look at the world thru their eyes, help guide them to a favorable decision.
And I can present myself to the other agent in a professional way so they want to work with me. If they have 2 homes their client likes and I am one they know "plays well with others" while the other believes in strong arm tactics which home are they guiding their client to?
I believe that a Realtor's' value comes before and after the contract is signed. Showing homes is the easy part. For sellers it is advising and guiding on how to prep, price and present their home and for buyers it ensuring they understand the process, contracts and financing before they look.
For both, after the contract is signed, there are countless problems that can happen and a good Realtor will prevent molehills from becoming mountains.
I often compare the transaction to flying a plane. If I take off from Washington DC and fly to LA, chances are 99.9% of the time I will arrive safely. But say there is turbulence over the Midwest. An experienced pilot will avoid the turbulence and the passengers will not even know any existed while an inexperienced pilot may fly right into it and create a rocky ride for all aboard - but they still get to LA.
Or the weather may be so bad that an experienced pilot will know that it is best to turn around and try another day while the inexperienced pilot may push through and need to make an emergency landing.
The problem in real estate is that until you lift off you don't know what type of flight is in store. Sellers, buyers and even agents, who acted one way before the contract can take on completely different post contract personas. There can be inspection items or title issues that, without finesse, could derail a deal.
Yes, if I knew upfront which deals were the easy ones and which were the hard ones, I could change my payment structure accordingly but I just don't know which are which. I'd be happy to give a rebate on the easy deals if I could charge more on the difficult ones.
Hourly pay? I would love it. I think I would have a higher income if everyone I worked with paid by the hour. I agree I am often overpaid for my successful deals but my pay on my unsuccessful deals is $0. And those happen all the time. Sellers have a change in plans, markets shift, buyers say they will wait until this or that happens in their life, interest rates go up, etc. More than once, I have seen the pressure of making such a huge decision freeze folks or put so much stress on relationships that they fall apart. Many times after hours and hours of work, the client says they've decided not to move forward.
All that said, I find this profession tremendously rewarding. The people I meet are great. Several have become friends. The income has let me do what I want. And they joy I get in helping folks - particularly helping folks build a secure future through real estate investing - is priceless.