@Christopher Leon Does thou speakest of the Oracle at Omaha?
Look at how he waves his wand and casts a spell !! Haha
I definitely agree with you on that Chris! Warren is super close to his 84th birthday and the guy plays bridge in his spare time. His investing reflects him! It's nothing crazy, flashy, or the new 'it' thing. It's based on sound fundamentals and principles that have been applied for half a century. It's pretty cut and dry, but it works and now he's worth enough to buy every man, woman, and child a nice sandwich and a bag of chips. 19.7% annualized gain in book value isn't as sexy as day trading, but BRK/A just closed at 190,500 a share!
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@Cory Mickler If rentometer says the rents are worth that it's a pretty good indicator, but Iike @Loren Whitney already mention to you on your previous question do the following... It's gold btw!
Here's how I would start figuring it out:
1. Check Craigslist and see what other people are asking for similar properties close by.
2. Check the local newspaper and classifieds for similar listings.
3. Visit rentometer.com, a rent comparison website.
4. Go check out local rentals and pose as a potential tenant. This way you can see first hand what the competition looks like.
At the end of the day, the idea is to offer a better deal overall.
I haven't read any real estate specific books on marketing rental properties but any marketing book on the concept of pricing and value will give you good ideas.