I would think it would be dependent upon which REI strategy you are aiming for. I am looking at multi-family buy and hold, with some level of rehab required. For this, I would think I would want to know the following:
- Address (in addition, maybe the neighborhood/town/area) plus owner information
- Number of units (bed/bath count per unit)
- Expected rent for each (or total)
- Max purchase price to make the numbers work --> may need fields to add expected expenses, or make it one cumulative field
- Type of lead (MLS listing, distressed, foreclosure, wholesaler, etc)
- Stage of the deal (i.e. I would want to know if I've had a response from the owner, if we've had a preliminary number exchange, if I've sent 8 mailings, etc)
- If its an MLS listing, I'd want a link to the listing
- Date of most recent contact, and type of contact (mailing, phonecall, email, etc)
- If I identified it while driving for leads, I'd want to be able to upload photos against the lead