@Richard Evanns I think you're wise to transition your thinking to STRs bringing the returns that a really good long term rental would bring in. I think you can get a little higher than that still, but it's a little more work and long gone are the days of 50%+ COC in the first year.
Personally, I'm still going for STRs in vacation markets. Here are my reasons:
1) The cashflow is still higher than LTRs and the work required to manage them - especially in a vacation market where the local infrastructure to clean/maintain/etc. is already in place - is not hard with tools like Hospitable and PriceLabs.
2) I've got a W2 and won't meet REPS status, but STRs combined with cost seg studies and bonus depreciation (at least for the next year or two) allow me to offset my W2 income.
3) I'm buying in places that my family wouldn't mind visiting. Although this isn't the primary goal, if we travel in the off seasons we're not necessarily sacrificing too much revenue while having place to vacation ourselves.