All Forum Posts by: Account Closed

@Lucas Machado The cold calling strategy is growing on me. Looking into new mailing list, but according to the people that I knock on doors from, neighborhoods are getting carpet-bombed with mail. In this market all signs are showing towards the death of direct-mail's effectiveness, especially in Jacksonville. I bought a NOD List with cell phone numbers to try this cold calling thing out, would love to talk specifics with you on what to say or what kind of leads you target with this strategy.

@Lucas Machado Thanks for the Feedback! That's what I inferred the outcome would be. From what I can gather it's really rare to have a real lead come from Facebook ads themselves. If the target is to increase Brand awareness to a specific audience in addition to another form of marketing I would think would be the most effective use of FB ads for us investors, but who knows! Someone prove me wrong.

I have had the best luck knocking on doors, call centers seem sketchy with the DNC List. I'll go back to the basics again and see how that fairs. Not counting it out by any means!

In our market in Florida it definitely takes creativity to get that extra edge because of tough competition.

Happy Hunting

Hey Shaniqua!

Look at my post and see what you think

https://www.biggerpockets.com/forums/87/topics/557031-using-facebook-ads-to-target-equity-list?page=1#p3377035

I am adopting a "No Lead Left Behind" strategy. Some partners and I were mailing to roughly 10,000 addresses from an equity list in targeted zip codes throughout Jacksonville FL. The campaign didn't perform as well comparably to other list sources, so it has been canned. 

Now the data list has been paid for, but it seems like a waste letting it sit cold. I have heard of targeting Facebook ads specific to ONLY the people in a data set, in other words the people on this equity list would see the ad and no one else. 

My train of thought is everyone who would see the ad already received mail, so it would reinforce the company name, and the idea of selling. Also because we were experiencing tough competition, this may put our name above our fellow direct-mailers because of cross-platform marketing, and thus more likely lead to an acquisition. 

Does anyone have experience on effectiveness of Facebook advertising, and I would be especially interested in those who have done a similar strategy using direct mail as a buffer, and keeping the advertising to a set data list.

All help is appreciated.

@Karen Emery, seems like a killer list for that kind of demographic. I suppose the question I am asking is more in reference to marketing materials/implementation strategies specifically. Yellow letters, pamphlets, etc,.

I have been driving for dollars in the Jacksonville Metro area. I'm new to the city, so it's been a learning process on what pockets within it are good for flipping. I drove every street in arguably the most high-dollar and most desirable neighborhood, and found a few potential home-run deals. 

My question is what way of marketing works best in these areas? The current marketing campaign is my D4D list, in addition to Tax Delinquents, and High Equity. For cost-effectiveness, my partners and I have been sending postcards in high volume. These work with the working-class in mind, but they don't seem to be as effective in markets above 150k. These properties are in the 250-300k range.

Some ideas I have considered are sending branded brochures, knocking on doors (I have already been doing this quite a bit), or skip tracing to call the owners. 

I'm hoping someone here who has experience marketing in this price range will have some input on what has worked best.

Hey BP,

I am going to pursue wholesaling/flipping full-time. I just finished my first (and last) semester of college, I have zero debt, and zero responsibilities. I plan to go absolutely All-In on this!

 I ran a business through high school and have a chunk of change saved up to invest in this endeavor. I have built this particular business to provide me income even though I won't be in the area.

My question is, if you had the option to move and begin investing ANYWHERE in the US, where would you go? My goals are currently set for flipping and wholesaling, so the market must be ideal for these kinds of strategies. Keep in mind, living expense is no issue, I will have an office/bed built in a van I'll be living out of :)

I was born, raised, and currently live in Moscow, Idaho. My sights are set on the South-East coast, (Atlanta GA, Jacksonville FL, Columbia SC, etc.)

Let me know your opinions, thanks in advance 

Hello all! I'm new to this game, and trying to find my first deal. I live about an hour and half away from Spokane Washington, the most ideal place in my area to flip. My plan is to buy a rundown home off-list via direct mail and driving for dollars. I went last weekend knocking on doors of less than desirable properties in Spokane. I was able to find a house that is very ideal in my opinion. It is in one of the best neighborhoods in Spokane, and it looks like it has been vacant for years, the siding is falling off, overgrown, etc,. Not only this, but the owners have missed property tax for the past three years. They own it fully, and bought it years ago for less than half of its current assessed value. The home the owners currently reside at had half of property tax unpaid this last year as well.

So my question for you, the bigger pockets community, is how do I approach the owners? I am 18, inexperienced, and generally have no real credibility to offer compared to competition. I don't want to offend them by shoving the property tax issue in their face or criticize their house too heavily, however, to bring them to terms of their need, I feel like I need to bring it up in a non-threatening way?

My plan is to send a personally written letter to their primary address, and dig up their home phone via yellow-pages after the letter is delivered. (they are retirement age, so a landline should work well) My approach in both the letter, and during the phone call are critical. Does anyone have advice on the correct things to say and write given the situation of both the owner and myself?

Hey all! Just a young kid from Moscow trying to run with the big dogs. I am working on a direct mail campaign for my local area directed at college rentals, but I realize Spokane is a better market for me. I have had little to no guidance and would love to meet people who know what they are doing! I would love to attend any local meet up if I could get the details on it! Thanks