All Forum Posts by: Grant Gaffney

Thanks for all the feedback! 

@Ryan Ray

I understand I am a bit late to the party here, but none the less what we usually do typically depends on what the clients goals are, but usually running a combination of Lead generation ad, Social awareness/Engagement, while also running some current listings and open houses.

For our lead generation, we've done pretty decent in the past targeting investors. I heard a while ago from a guy in the car dealership niche, who implemented an appointment calendar into his leadpage on clickfunnels while integrating a SMS follow up. So we're looking to implement and try this strategy out soon.

Social Engagement we always try to devote a small portion of the ad budget to as some agents goals are more sustaining, if we can build up social awareness that will drive future deals, or sales. Also some we're on that push to get a good following of 10,000+ for ad favorability and cost reasons. 

We have also found although sometime not as quantifiable as lead generation, we've had success from promoting current listings to gain interest in a particular property while also driving potential buyer leads. For example the agent saw roughly $18,000 from an ad we spent $70 to promote. Again this strategy is not as quantifiable as the lead gen, and this is from the agents word so take it how you may.

I think someone has already mentioned this but video is always a great tool to use because of the retargeting capabilities.

Pixel is a great tool to gather data even if you don't use it at the moment to target customers, I would definitely embed it in your site, as it will still gather that data of people which you can use at a later date for look alike audiences or whatever you may. If you are using pixel for targeting, I would embed it into the page as a whole, if you really want to use it deeper I would embed several pixels maybe on the general site  and another in a contact us or a page where people may be browsing properties on your site to retarget more serious potential leads. If you have a page for buyers and a page for sellers I would embed them there and target them with specified ads as a follow up. 

Hope this give some insight and brings some value, feel free to message me if you have any questions.

I am a senior University student, who truly is obsessed with real estate.
I've read and listened to as much as possible on real estate in the past couple of years including topics such as syndication. I am extremely vested in pursing this career path. I want to do everything I can to learn now and set this future endeavor into motion. 

I would love to know for those who are currently syndicators how you got started and what route you took? 

What do you feel is the best route or routes into the syndication business? (I understand this isn't a one size fits all situation, but what would be the best route if in your opinion you had to choose.) 

What facet of commercial real estate do you feel would best prepare a person for syndication business? (What career out of college would best prepare a person for future syndication business? Commercial loan officer, Commercial broker, Analyst, etc.)

Is there any advice you may have for someone who pursues this career path?

Anything you wish you would have done differently in starting your syndication business?

Thanks in advance for your time for responding to this post.

@Greg Dickerson

Understood. I figured it was more about the terms and offerings of the loan, and assumed trying to maximize cashflow tends to be the goal. Thanks, really just wanted to know for my own future knowledge.

Newbie to the forums, had questions about commercial loans.

For a commercial loans I understand they vary upon what lenders are willing to lend, but are there certain advantages to structuring the loan a certain way? (Amortized over 20 vs 30 years or balloon at 5 vs 10 years?). Aside from what the lender is willing to lend is this just borrower preference or is there certain strategies to picking a certain amortization schedule and ballon payment date? If so, do strategies differ based on niche of investment (Multifamily vs retail)?

Or is it simply try to borrow with the longest amortization schedule and furthest ballon date possible to maximize cash returns?