@Nathan G. I’m reading a lot of this forum post but most everyone only touches what you asked and then goes on a rant. I am totally with everyone here on these rants but it still doesn’t truly answer your question. I have seen some really good tidbits of changing it from landlord to affordable housing provider. Also, make sure you fill the property with a good tenant.
There are more things you can do though. One thing I do is I give each tenant a move in gift. Usually coffee and a couple stainless steel tumblers that I have engraved with their names on them. But I also send holiday gifts each year. In these little gifts I give a hand written note asking how they are doing and letting them know that I am human too - that I’m not just an entity taking money.
Yes shelter is a basic human necessity and you are providing that, but so is communication and love which comes out of having the fundamental necessities of food, water, and shelter. By being human, you tear down the wall of this stigma. Sadly, people are still going to hate ‘landlords’ but you can’t make everyone happy and you have to be ok with that.
I was a cop for a while and I wanted to change peoples perception of them so I actually became one. I had a game with myself that every individual I would come in contact with I would have to get them to smile - no matter if it was someone asking for directions, a domestic violence call, a speeder getting a ticket (which I didn’t usually write) or a murderer. It eventually turn into an educational thing especially with this ‘ACAB and F12 BS. I began making my mission that every person I would arrest or put in handcuffs would genuinely smile at some point and by the time everything was over that they would say ‘thank you’. I would talk people through everything that was happening and educate them on exactly the steps that were going to take place and why they were going to take place. Let me tell you, it worked - and some of those people remembered me, why? Because I treated them like humans and that I was just like them. Some of them actually came out of their houses and would come talk to me in areas that don’t particularly like cops. One ondividual actually saved my life when a couple weeks before, he would have just as easily have tried to be the other person.
Just some food for thought. You can’t change everyone, but you can change how you are perceived to every one that you come in contact with.