Hey BP! It's been a while since I've been on this site. I'm back and saw that there has been a lot of changes. Good changes!
Anyways, I've been actively investing in real estate as well as working hard as an agent. One thing that really worked well for me is surveying my past customers and contacts. It really helped me understand what type of properties they were looking for and then I always send an automated follow up email to ask for referrals.
This is the approach that I took:
- I choose to use the survey app Yesinsights because it allows me to just paste surveys within my email. With the other apps that I've used before (google doc , surveymonkey), they always force users to click on an alternative link to complete the survey. You can check out the app here - http://yesinsights.com
- I create a simple survey within the app and ask a basic question. For example, if it was a previous customer, I would ask them how they are enjoying their new home.
- The good thing about Yesinsights is that it allows you to create an automated responder based on the survey result, so for example if the customer selects that they really enjoy their new home, the app will trigger an automated email asking them if they could refer a friend :)
- I also collect emails on a blog that I write on and I use the same app to survey all my subscribers to see what type of homes they are looking into buying.
Talking to my customers and subscribers allows me to gain a lot more insights in what my customers want. This along with blogging and a lot of networking helped my career a lot! :)
