@JD Martin
In coliving and corporate rental industry a lot of big players got caught with their pants down due to covid. Every dollar counts, it's the difference between having good units economics and failing unit economics. An extra 5% in rent price is the difference between a tenant saying your rental is out of their budget vs signing the lease. Saving 2% in processing and 3% elsewhere is what is required to survive and/or thrive, while competitors are shutting down or being bought out.
Other trends in 2021:
- Paying existing tenants to conduct showings before vacating, thus not needing to pay real estate brokers
- No office, be completely remote, save $$$$$ by not having an office space
- Virtual team: pay $5 per hour to an expert European consultant instead of $20 to an entry level American.
- Your property photos = marketing content, professional photoshoot / videos / 3D walk-throughs = major change in demand generation