Sure. This is my first one ever but I've studied them for years owning another small business (never did more than postcards though for my lawn biz). Here are my thoughts on why it is so effective. Target market fourplex owners only.
1. It was honest. I explained that my goal was to live in it with my young family and get closer to other family at the same time. (trying to get the kids closer to Grandma)
2. I explained I was preapproved. I wanted to attach the letter but didn't get it in time.
3. Included a pic of my family on the top of letter.
4. My wife and I handsigned each one.
5. Real stamps.
6. Real return address with our names.
7. Handwritten envelopes.
8. Cardstock paper.
9. I broke every rule in marketing. It was a me me me, us us us, I, I, I letter. It wasn't littered with marketing tactics like I am going to solve problems that they didn't know they had. It was a full page. No bullet points. Just genuine, because that's me.
10. Each one was personalized with name and property address. I used mailmerge for this.
11. Gave them the option to call or email to make it less weird for them. I received 3 calls, 1 email.
Last call yesterday was from a very nice owner who did not want to sell. He called to let me know how much he appreciated the letter. He specifically mentioned the cardstock paper.
The last batch I sent, I realized I cut an entire sentence off in the middle. Two people out of all of them got the corrected version. I meant to come back to it and change the wording, never did. I was devastated and embarrassed. Thought I wasted the whole week, paper, envelopes, stamps...
Of course, While doing the letters an MLS property came on the market and I am currently highest offer (not sure if best), hoping to have that under contract today...
I have been interested in this for 4 years. It is amazing what can happen by taking action. It's been a month since I decided to take action and have been every day ever since.
So, now I have 2 leads for my next deal before the possible first one is even done.