@Bahman Ghashghaei
What would be the cheapest way to send the mail out?
From a cost perspective, post cards are the cheapest (both actual postcard and stamp).
Yellow post cards? Where do you get them?
We send yellow letters that are typed in a handwitten-looking font. If you read the very first post in this thread it details where I get them and how much we spend onthe campaign.
How about the wording? Since this is an on-going campaign, your wording cant be the same each month. Or can it?
6 month campaign. One letter a month. 6 different lettters (content).
At the end of the day, yes... there is competition. The letters are designed to get people to call. I am sure some work better than others, but I do not think there is a secret formula to success. The people and knowledge needed to help you to succeed can be found on this site. I think even more important that getting the phone to ring is being able to convert the leads produced into deals. It takes some learning, but for exemple, this thread details our first 6 month campaign including 500 letters. We just finished our second 500 letter campaign and our success was even better. I attribute this to the failures of the first campaign.
Closing a property is sales. In our first 2 campaigns, we have had multiple properties in each campaign where I said the wrong thing (or my timing was off) and I knew at that second we lost the deal. I am sure there are other sending letters to the exect same people and buying houses our from under us. Our skills have improved in our second campaign and our results are evidence of such improvement. Hope that helps.