Originally posted by @Cal Ewing:
I am looking into a name to use for my lead generation marketing (Website, Direct Mail etc.).
I am wondering if anyone can give me feedback as to which of the following two approaches work better when it comes to getting a response from a motivated seller?
Do I hone in on the "I'm a real person" approach with the "Cal Buys Houses" style branding?
or
Do I go for a polished real estate company approach, using some fancy name like "Precision Properties" (sorry if I stole someone's company name for this example)?
I keep debating as to which approach would have people trust my company more. I would imagine some would feel intimidated calling what they perceive as a big, faceless, impersonal company, but these people may feel okay with calling a real person with a face and name and a story. On the other hand, I personally avoid any restaurant that has a guys name in it like "Roy's Place" or "George's Pizza" because it sounds low quality to me.
Thoughts?
On the other hand independent restaurants where people get to meet the owner, manager, chef where they deliver quality and service, and the customer feels cared for and appreciated, those places are booming today.
Personally it's what I always pick, over slick corporate chains, when I want a real experience and quality.
Personally I don't think it matters much, which approach,,they both have their value and different people are drawn to both, although I prefer the independent restaurant I still eat at plenty of quality chains because they are there when Im hungry and I know what to expect. Typically nothing exceptional, but I know what in getting going in.
I think the important thing is that calls are answered and you solve the problems of your customers better than anyone, that your marketing is consistent and you have good sales and customer service skills.
If you take care of, solve the problems of your customers better then anyone else...your corporate "image" will take care if itself.
Pick the one that most appeals to you and then deliver exceptionally well and you will be good.
Good luck