Hi Alexandra
I'm a investment specialist agent up here in Northern NJ. What you say about Properties here not meeting the 1% is absolutely true. The real problem however, is that the 1% rule wasn't designed for high valued properties.
Here's a perfect example:
I recently sold a 2 family home in Maywood for $725,000. The mortgage came out to just under $4900 per mo (FHA Loan) but the rents for either unit rent out for $3200 per mo (I got qualified tenants for my buyer within 3 days after we closed). This was a turn key property with warranty, if you do the numbers, thats $6400 potential net income over a home priced at $725k.
According to the 1% rule, this home would be a "bad investment" but it's clearly not. This home comes in at .88%, yet the cashflow potential is over $1500 per mo. With more expensive homes in prime areas, the 1% rule isn't as obvious as it would be in more traditional environments. Also keep in mind we are at market lows in interest rates. I'd rather pay a lot of principal and way less interest or taxes, that stuff compounds way more than anything else.
Rents in northern NJ are only going up, at least for the next couple years they are. There's massive demand and very limited inventory. As long as we have this trend along with low rates, the demand is gonna go up and the inventory is gonna go down. This will drive the prices up. As long as the #s make sense I can care less about buying high. I ask all of my clients if their goal is to buy a cheap home or make money.