All Forum Posts by: Darrell Calotes

Jordan, I love the resourcefulness you used to get your buyers list, and the nerve to do this in New York. Congratulations on your accomplishment! I hope to do my first deals at the young age of 45 in NYC or out of state very soon.

Hi @Jeff B.

Since this is my inaugural forum post, I very much appreciate you being my first reply!

I work in high tech also in the city and completely agree...content is key. Here in NY where I work with IT organizations on Wall Street, security is key. 

With the exception of a fee of websites, I don't see investors putting a lot of time and care into either content or assurances of information confidentiality which again is a turn-off.

How were you able to provide that in a time and cost-effective manner? Some of the turn-key website services are compelling but I'm wondering to what degree of customization you're able to provide so that your online marketing differentiates itself from the rest.

Good Morning Investors:

I'm a professional in NYC making the push from newbie to actual investor/entrepreneur. Regarding online marketing, can anyone share their own experience with creating seller/buyer marketing websites? While clearly you can do it yourself (setup, design, lead pages and generation, search engine optimization, auto-email response), this is a lot of work. There are professional companies like Investor Carrot, M5 (Clever Investor), and Lead Propeller that advertise "turnkey" online marketing setup specifically for REIs, however, information and visibility on success rates, demos, and reviews are sorely lacking.

• Has anyone implemented their REI online marketing presence with either of these three companies? If so, can you please comment on your experience (i.e. lead generation metrics, quality of product/service, worth the $$$)?
• Has anyone created their own online presence a la carte using Wordpress, Mailchimp, etc effectively? Is the effort to DIY proportional to your other marketing efforts and spending time concentrating on finding investment deals?
• Advice and suggestions? 

Final note: I've searched fairly extensively online for investor websites in the regions I plan to invest in to see how others are doing it and it's apparent that many sites either use the same exact lead page template or don't maintain their websites. It looks spammy/scammy... a possible turn off to sellers/buyers. I'm wondering if there is a point of diminishing returns; in other words, does spending money to make an attractive and solid online presence produce leads (and deals) effectively in real life, and does working with these special turn-key website creators enhance that?

Many thanks,

Darrell