My recommendation is that you have to take what people say who are not in your market with a grain of salt. I'm down the road from you in Ventura County, so I'm going to assume your market is very similar to ours. If that is the case, we still have less than 3 months of inventory and houses still fly off the shelf (if priced correctly). IMHO, there is not much reason for a homeowner to sell at a discount needed for a profitable flip in this market.
That being said, I still agree with Brandon. Our one and only flip that we did, the purchase price was 500K, the rehab was 90K, and we only used 18K of our own money. So yes, it's possible, but I think it's just extremely difficult in this market. I actually focus 90% of my marketing efforts on my wife's realtor business and only 10% on our "fix and flip" marketing. I've also started looking into sandwich leases, which I think might be more viable in this market.
You say that you have a "bigger than life local profile." I personally would use that and turn it into online and social media marketing to advertise yourself as a realtor and try to gain business that way. I just downloaded a free eBook about that very topic. I haven't started reading it yet, so I am hesitant to recommend it, but please shoot me a PM if you would be interested in the link to it.
Cornelius