My understanding of that law would allow me to disregard it completely. UNLESS you are buying your leads from a list. Then it may get you. If you are getting your data from public records such as court docs and you haven't pulled them from a commercial list than you will have a viable defense. I still laugh every time someone makes a reference to gas prices and or time. There are inherent demands both in any business. We SHOULD all have a marketing plan that includes the financial impacts. There is more to knowing your area than what the last house sold for. Walk the neighborhood and meet the owners. They are the best resources you could ever ask for because they are vested in their neighborhood and need to protect their property values so they are motivated to help you in every stage of our investments. If you can go as far as to build a strong brand for yourself then you will be too bust taking calls, not making calls. A pocket full of business cards and a tank of gas will always be a learning and rewarding day of marketing. Besides which one of us doesn't need some good exercise. Cold calls may save time but then there is the downside. Friends are made face-to-face, what did the list cost, People work- are you calling when they aren't home, do they screen their calls (99% of people answer their front door without knowing who is there). I guess to sum this up I could argue that cold calling might be a short term strategy but dollar for dollar, door knocking is the best use of your marketing budget.