Joshua,
I am new to real estate investing but I own a video production company. I can just offer some ideas and comments about the video production aspect. Take any bits of this advise you like.
- If your friend has the RE video production experience listen to her/him. Maybe set a budget and see what they can do.
- Before and after content. Once the rehab happens you can't do "before" shots so it may be beneficial to have them. At least do photos of the "before." Hold your camera in landscape direction (horizontal) so the photo will match the aspect ratio. Think of how your wide screen TV looks. The before/after shots may not help your Aunt with selling the unit but it may help her in presentations to lenders on future properties about her capabilities as a flipper/rehab manager. Really good "after" shots and/or video will help with her rental/sales listing.
- Shooting during rehab. This would be interesting but I'm not sure of the value of it overall. If you do it one idea would be to do a time-lapse during one section of the rehab. Take a photo/video shot from the same location in the room at various intervals throughout the rehab process. Then edit those shots together.
- On all our videos we like to put a call to action at the end as narration and/or text graphic. Tell the viewer what to do next. Visit this website. Call this phone number to find out more. Come to the open house on time/date....
- Host the video on YouTube or Vimeo. They both have free accounts. These will be your "playback" mechanisms. Then post that video on Facebook and other social platforms with information about the property. Not a hard sell. Just providing information that will "solve some buyers problem" From numerous BP podcasts I have heard to always try to solver another persons problem. In this case, a buyer looking for a home of a certain type, style, remodeled state, location, etc...
- With your Youtube/Vimeo title use the property type and address in the title (i.e. Just Remodeled 3BR/2BA Single floor ranch, 123 Main st, City, NC).
-With your Youtube/Vimeo description put the URL of the property website (if you have one) and then hit "Enter." This will create a clickable URL in the description. Put the relevant home info in the description. At the end of the description put another call to action. Tell the reader how they can get more info (URL, call, visit...)
Those are just some of my thoughts. If you have any other specific questions about video feel free to run them by me.
My wife and I have a goal of doing our first deal here in North Carolina before the end of the year. Our own SFH has equity. Funding sources besides our own cash is getting completed. Our team building networking around Winston-Salem has started. Education from BP - ongoing and priceless....
All the best to you.