All Forum Posts by: Christina Hall

 As I said before, when someone becomes motivated they don't magically appear on some sort of list. Motivation is an emotional thing. It is not a logical thing. It is not a "data" thing.

This is the actual reason why it is so hard to become successful in this space.  

EVERYONE is trying to crack the motivated seller code with technology or other voodoo tactics but they fail to realize that the inherent simple characteristic of "motivation" is exactly that it can't be equated, formulated or coded.

Motivation is not about "if you exhibit characteristics "X", "Y", and "Z", you have a higher chance of being a motivated seller". 

If this were true, then tell me, what exactly are the characteristics to be motivated?

Is it being in foreclosure? Well no right? Because you need to send 3000 mailers calls or texts to the foreclosure list to get one deal.  If you need to send 3000 mailers to get one deal it means you have a 0.033% success rate. This means 99.967% of the people in foreclosure said no to you, and were not motivated. So obviously being in foreclosure, absentee owner, tax lien or any of such "distress" doesn't make you motivated.

So what you need to ask yourself is "how do these software determine who or what is a motivated seller right?

The only way any software can determine who is worthy to be called a motivated seller is the data that is publically (or privately) available to them. So "data". ONLY data is available to them.

Data is a logical thing. Data are numbers. And as I explained before, motivation is NOT a sata "thing", it is an emotional thing.

The best example I can give you is this.

Someone in foreclosure. They absolutely need to sell their house. If they don;t sell they will be in a heap of trouble. Will they sell you their house below market value? No. 99.967% of the time it will be a big fat "no".

So to everyone debating the effectiveness of a software, you need to realize what the scope of the software is.

Software will return DATA, based on your filtering. Softeare DO NOT return leads. Software return people with specific attributes, be it foreclosure, whether they bought houses in cash before, whther or not they have dealt with a water shut-off list. NONE of these things denote motivation in-any-way!

So if you define a motivated seller to be someone that is willing to sell their house below market value (which is the ONLY definition of a motivated seller), you will then realize it is very different from:

"A motivated seller is someone dealing with a foreclosure, tax lien, inherited a property". right?

Sure someone who inherited a property may or may not be willing to sell that house. BUT do you think just because something is gifted to you will you be more motivated to let it go below market value? NO. Those two things have ZERO connection with each other.

That is why I responded to the original OP.

The effectiveness or accuracy of delivering "DATA" has nothing to do with finding motivated seller leads. So even if a software gives you 100% accuracy, you are not in ANY way further along than anyone who is not using any software to target motivated sellers.

So instead of worrying how accurate "data" is a software delivers,  you FIRST need to ask yourself if the data this thing delivers (how accurate it may be) is it actually from a motivated seller?  Data says, not likely. Not my opinion, this is coming from YOUR own data.

I am not saying that softwares are bad. You can find cash buyers, right? But then again, me personally, that too is useless, because the best way to find cash buyers is getting good contracts signed so you don;t need to pay for a software to find them. They will find you:

I have don't spent any effort trying to find cash buyers. In fact I don't want them. I give my cash buyers away . Everytime I get a cash buyer to ask me to be on my mist I direct them to my cash buyers facebook group, where all members have access to them.

The moral of it all is simply this.

And this is not debatable, Don;t agree? Please do both of us a favor, and write it down on a piece of paper and burn it. It is completely useless to defend any of this with mere opinion when the data says differently.

The fact is simply this:

Nothing can target motivated sellers, NOTHING can. No AI, no software no gadget, no magic pocket list, no nothing.

The only way to reliably and consistently get in touch with motivated sellers is for YOU to make it extremely easy for THEM to find YOU!

This is truth, this is the data you need. With this data, develop your own lead gen system that works. Go do FaceBook Ads, Do you tube ads Tik tok ads ( these are all ways to make it easy for them to find you). 

These are all "lure" strategies how I call them. You have a hook, yo uplace bait on that hook, and see who bites. If you do it correctly, motivated sellers should bite.

Then you have SEO. Here is how I would explain SEO.

Imagine you have a swimming pool, but instead of water, you have wooden marbles. Swimming pool filled with wooden marbles, and here I come and I throw 3 steel marbles inside the pool and mix it up real good.

Then I will tell you this: "Your mission is to find me the 3 steel balls".

Now this is what you all are doing.

You plant your butt next to the pool with your legs in the wooden marbles, you pick one bacll, inspect it, is it a steel ball? No? you trow it back in th epool (you don't throw it out, you throw it back IN the pool, silly no?, tell me about it). You keep doing this untill you find the steel balls.

Now let me tell you what I am doing. I take a big magnet, tie a string to it and dump it into the pool, and all the steel balls fly to me.

There are drawbacks to SEO absolutely. SEO is not instant. 

But it is the only way to actually TARGET motivated sellers. Other strategies CAN find motivated sellers (0.033% chance), but they can't TARGET them!

This is why it is pointless to worry about the accuracy of any software!

So Kyle, with that in mind what are the first steps to create a website?

1) You need to understand who you are targeting. Motivated sellers. People are willing to sell their house below market value.

2) The right content on your website that filters out people willing to sell, from people willing to sell below market valiue.

See every marketing" expert" will tell you to get as many leads as possible, One website provider even brags about their website chasing people that didn't fill in the form so you can retarget them. These people have absolutely ZERO clue or understanding how marketing works. I PURPOSELY try to have these people bounce. Let me repeat. I do NOT want them to fill in my form. They do damage to your ranking!

3) You can have the right content on your site, but if no one even reads it it is pointless right? Presentation and delivery is MORE important than content because that comes first. You need to entice people to read your content using the right presentation and delivery strategies.

Here is a snap shot an a new site template I am developing. Tell me this isn't enticing to dive deeper into?

This is still under construction and the pictures are obviously rough edits but you can see why this template is so effective. Anyone serious about selling their house will be instantly attracted tho this website because it is different than all the standard sites out there, it has personality, and character and it looks amazing. NOW they will absolutely give reading the content a try.

And this is just the front section. It gets 10000X more appealing scrolling down, but because my sites are the top copied sites in the US, I am not going to show you this in public (sorry).

These are the 3 steps to consider when starting with a website.

Always, no matter what you do, you need to keep your target audience in mind! 

People willing to sell their house below market value!

Stop with the gadgets, the AI and all the crap out there that offers you "shortcuts" for lead generation.

THERE  ARE NO SHORTCUTS.

The reason I am successful generating leads and most of you are not is because I did the gaahdamn work, the research, the testing, the tweaking and I perfected this. Instead, most people try to eternally find the right software that "works". 

Do you not realize that If one software worked, do you think any other software would still be in business?!