Originally posted by @Rina Amir:
So Chris, what are your thoughts after the bootcamp?
It was so intense and packed with information!!!!
Hi Rina, nice talking with you again. Yes it was a lot of information, and it was good quality information about the nuts and bolts of running parks - no question. The course was worth its money and I'm glad I went.
Rolfe is smart enough not to come off as a huckster.
The more important question, to me personally - is trying to understand Frank Rolfe's real motivations for running this university, what his real and private opinion of the state of the market and future of the industry is, and what his larger game plan is.
There is the old saying that says that if you are playing a game, and you don't know who the sucker is - you are the sucker.
The man is clearly very intelligent, and very clearly has an agenda of some kind - some larger plan. It is no accident that NPR was allowed in the room with microphones for three days and that Al Jazeera was there as well with cameras.
Rolfe HAD to know that many students would react negatively to the presence of press - and that is why he didn't tell us. And yet he allowed them anyway. The question is - why? What's in it for him?
What is he REALLY selling?
You see Rina, Rolfe spent three days painting a picture of:
1 - The perfect business (high gross margins, high barriers to future competition (quasi local monopolies), increasing demand).
2 - Claimed that this perfect business counterintuitively sells for a big discount to its true value - and painted a plausible dual reason for it:
a - the stigma premium - mobile homes are yucky and embarassing, therefore demand for them is lower than would be expected
b - the current set of owners of this asset class (mom and pop) are so stupid and lazy that they have priced the rents of the asset class lower than they should be compared to apartments.
3 - He then masterfully executed the classic sales technique of creating a sense of urgency - saying that the current fragmentation and irrational discount-to-value of this asset class (mobile home parks) will soon expire because "mom and pop" are dying off, and will be selling out to professional investors with huge pools of capital.
4 - He claimed that when this de-fragmentation occurs (the next 10 years) the discount-to-value will disappear and that the real value of the rents of mobile homes will finally be extracted through inevitable professional management.
Item number 4, Rolfe must know, makes any experienced investor salivate - it's like cat nip. Because it implies that not only are *current* returns FANTASTIC they will be MIND BLOWING 10 years from now if you buy-in RIGHT NOW because two things will happen (according to Rolfe):
a - earnings will shoot up due to increased rents
b - cap rates on those earnings will plummet due to a new professional investor class owning the asset.
Combine a and b and you have the recipe for giant returns on capital if you only buy in RIGHT NOW, as good old Uncle Frank is advising you to for the low, low price of $2,000.